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The Six Reasons Why Content Writers are an Essential to Your Marketing

Content Writers are Invaluable

By Matthew AngeloPublished 5 years ago 3 min read
The Six Reasons Why Content Writers are an Essential to Your Marketing
Photo by Green Chameleon on Unsplash

The Six Reasons Why Content Writers are an Essential to Your Marketing

Content is everything from a blog or article to a social media post. Having the proper content strategy is essential to your brand. It should align with your target audience. The writing style makes a significant difference. While many marketers put their efforts into one type of content, the well-written word is still king. Having the write copywriter will help you build your brand and help conversion rates.

By Alesia Kazantceva on Unsplash

1. A Content Writer Will Build Awareness Around Your Brand: Publishing and pushing content outside your products or services will help increase conversions and sales. It’ll make your social media accounts, websites, newsletters, and blog more engaging. Well-written content that aligns with your brand will show your customers that you know what you’re talking about.

2. Well-Written Content Will Boost SEO: Written content will always be the preferred method for boosting SEO rankings. Your videos or images always work better with written content, as these drive SEO. Having written content is essential to your strategy.

3. Writing Will Help You Establish Your Brand: Having continual content will show your customers more about your business; it’ll be informative and helpful to their needs. This will drive more people to your website and keep them interested.

4. Great Content Will Get You Links from Other Websites: If your content is relevant to a product, more people will talk about it. Some will start to link to this content of yours when it comes to your services or products.

5. The Better the Content, the Better Chances of it Getting Shared: It’s a fact that if someone loves your content, they’re going to share it. From an attention-grabbing headline to excellent posts, you’ll find more people will share by keeping it interesting, which gives your brand a boost.

6. Your Continual Content Will Build Retention for Your Brand: Whether you’re new or an established business, customer retention is essential. Having the right content strategy will help. Writing will always be a significant part of your content strategy.

By Andreea-Maria Juganaru on Unsplash

When looking for a content writer, you’ll need them to do everything above regarding their writing. Yes, grammar and originality are essential, but what they write must fit your brand. Your audience wants to hear your voice and tone. The content writer you hire must work within your brand guidelines and help create a story that should be specifically mapped out ahead of time. When you’re developing a marketing strategy, having a content writer in this strategy will save you a lot of time. While not everyone can write their blogs or articles, hiring a freelance content writer will save you a lot of time to work on the business.

If you’re looking for a great content writer, feel free to message me at [email protected] or on Fiverr. I am a 5-star writer with hundreds of positive ratings and happy clients. Talk to your content writer to make sure they can do the work you need. Some writers can write on different topics, while others specialize in specific technical themes. Good content takes time. While some offer rush services, you may pay extra for those. Remember, it will cost to hire or work with a freelancer, but the cost will be worth it in the end. That being said, check out their reviews and past work to see if their writing style fits your needs. The right copywriter will help you build your brand!

As a freelance writer myself, here are my gigs! Custom orders are welcome.

I will write content for a blog, article, or website that will suit your needs: https://www.fiverr.com/share/qxQRY9

If you need a smaller blog, article, or social media posts, try this gig for your needs: https://www.fiverr.com/share/EEYKzd

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About the Creator

Matthew Angelo

I am a traditional and self-published author and content/copywriter. I write in many genres like fantasy, urban fantasy, horror, cyberpunk, grimdark, romance and science fiction.

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