'The relatable queen' Emma Chamberlain

Emma Chamberlain rose to fame on Youtube, just like everyone nowadays but she was different, Emma reivented the game of Youtubers. The rise of Emma, showed the rise of relatable teens, flaunting their Philz coffees and lathering on chapstick.

Emma, without knowing created a new genre for vloggers and a new wave of comedy, she is undoubltedly revolutionised the game. In the industry know one knows how they long will last, this trend may die tomorrrow or in 20 years but right now it is the hottest thing on youtube.

From Ken Burns to face distortions or 'me editing' clips, this is the key that made Emma Chamberlain.. well, Emma Chamberlain. No one can gain success for the same thing she did because its her 'thing'.

The real key to success if truly.. and very cliche.. being yourself, James Charles is popular and successful because he twisted the beauty community from 'smoky eye tutorials' to 'Doing My Makeup In Alphabetical Order '. You need to find something that makes you different, not only will this help you grow but you will be more memorable.

All the popular creators aren't the same, they are unique and to be honest... you may not know it but everyone should be grateful, because YouTube can get saturated with the same content. We have the likes of Tana Mongeau to spice things up by going to the '1 Star Hospital' but also in depth documentaries with Shane Dawson.

Emma offers something different, but what YOU, reading this can take from this and Emma's success, is to twist their content and make it something different, new, fresh because her genre is saturated and everyone is doing it. This is the case with every viral concept EVER, it becomes overcrowded eg, slime videos, as soon as these blew up - everyone was doing videos about slime, it goes to show that anything can get too much and it is up to the next big creator to find something new

It could be YOU who now needs to make new content, something original, if its the type of editing, the content, or even a different type of thumbnail, everyone and their cat needs something and someone new.

Something needs to grasp a new generation of audiences as we enter 2020. Tiktok is also making people famous quickly but alas also saturated already, and only a few make it as famous like Emma such as Charli D'Amelio who now has nearly 30 million followers on TikTok, but it is almost a matter of time before she becomes 'irrelevent' before she even becomes an adult. She needs to clutch on other platforms to stay popular and relevent, because that is the next step after gaining susbscribers, followers etc....

Emma is also someone who needs to stay relevent, however it is apparent she is already doing it by creating new trends such as '24 HOURS WITHOUT A PHONE'.

But, it is also clear she is declining in views, she is barely hitting 2 million views which she would've easily got 10 months ago. This is normal as she is not getting a consistant audience and is not going to blow up again. This is what is expected but the question is, how is she going to gain more popularity again? Sure, she is working with big brands but thats only becasue of the momentum of the last year, how can she revive herself? And will she?

Make the new best content.. and above all have fun with it, don't go into it with the thought of fame but also make content that's not boring content.. and maybe it will pay off...

Good Luck...