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The Finance Director's Job Has Changed - Here's what that means for business

Moving with the times

By Adrian LawrencePublished about 9 hours ago 5 min read
The Finance Director's Job Has Changed - Here's what that means for business
Photo by Annie Spratt on Unsplash

Not long ago, the finance director (FD) was widely seen as the person who “kept the numbers straight.” Budgets, accounting oversight, compliance, controls, reporting—essential work, but often backward-looking and reactive.

That world has moved on.

Today’s FD sits at the intersection of strategy, technology, risk, and culture. In many organisations, they are not simply protecting value—they are creating it. And as the expectations of the role change, so do the skills required to succeed (and the way companies need to recruit).

Here’s how the finance director role has evolved, why it matters, and what “great” looks like now.

From Financial Gatekeeper to Strategic Partner

The traditional FD: control, reporting, compliance

Historically, finance directors were primarily responsible for financial stewardship. Their remit was clear:

manage budgets and spend

oversee accounting operations

produce management accounts and statutory reports

ensure regulatory compliance

maintain cash control and financial discipline

The emphasis was on control and accuracy. Performance was evaluated through clean reporting, strong governance, and the ability to keep the organisation financially stable. This focus was necessary—but it often made finance reactive. Problems were addressed once they showed up in the numbers, rather than anticipated earlier through forward-looking analysis.

The modern FD: strategy and growth

In the last decade, the FD role has shifted closer to the centre of leadership. Businesses have become more complex, competition moves faster, and strategic decisions need real-time financial insight. Today, FDs are expected to:

shape strategic planning and business modelling

guide investment decisions and capital allocation

support growth, scaling, and transformation

interpret performance drivers, not just report outcomes

partner across functions (sales, ops, product, HR)

Put simply: the finance director is increasingly a strategic leader—not only the guardian of financial performance, but a key contributor to commercial direction.

Technology Has Redefined Financial Leadership

The rise of analytics, automation, cloud systems, and AI has changed what’s possible—and what’s expected.

Modern finance directors are often responsible for:

improving the speed and quality of reporting

creating real-time dashboards and performance metrics

strengthening forecasting through data-driven modelling

implementing modern ERP and finance automation tools

using predictive analytics to anticipate trends and risks

This doesn’t mean every FD must be a technologist. But they do need enough digital fluency to lead transformation, challenge assumptions, and make sure finance becomes an enabling function—not a bottleneck. In high-growth companies especially, an FD who can modernise reporting and forecasting can unlock faster decisions, better resource allocation, and improved investor confidence.

Risk Management Is No Longer Optional

Business volatility is now the baseline: interest rates move, supply chains shift, cybersecurity threats grow, regulation evolves, and geopolitics can disrupt markets overnight. That has made risk a much larger part of the finance director role. The modern FD must look beyond “traditional” financial risk and incorporate wider exposures such as:

cyber and data-related risk

regulatory and compliance change

reputational risk (including ESG scrutiny)

concentration risk (customers, suppliers, geographies)

liquidity risk in uncertain trading environments

Strong finance leadership is often the difference between “surviving a shock” and “being forced into reactive decisions at the worst time.”

Sustainability and ESG Are Now Financial Issues

Sustainability used to sit mainly with operations or PR. Not anymore. Stakeholders increasingly expect businesses to measure and report on environmental, social, and governance performance. For finance leaders, that means:

understanding ESG metrics and reporting requirements

integrating sustainability into long-term planning and budgeting

balancing profitability with resilience and accountability

ensuring transparency in reporting and disclosures

Whether a company is dealing with investors, regulators, customers, or talent markets, ESG expectations now shape reputation and commercial opportunity. Finance directors are often best placed to bring structure, measurement, and credibility to this area.

Why Finance Directors Matter to Business Resilience

When conditions are uncertain, finance becomes more than a reporting function—it becomes a stabilising force.

Here’s where finance directors most directly influence resilience:

1) Financial oversight and early warning

Great FDs spot problems early through variance analysis, cash forecasting, customer concentration mapping, and margin tracking. They don’t just report issues—they surface them before they become urgent.

2) Better decision-making

Finance directors bring discipline to strategic choices. Expansion, hiring, pricing, investment, acquisitions—these decisions improve when financial implications are modelled clearly and discussed honestly.

3) Efficient resource allocation

In resilient businesses, capital and effort flow to the right priorities. FDs help identify waste, improve unit economics, and ensure the organisation spends where it gets the best return.

4) Stakeholder confidence

Boards, investors, lenders, and partners want transparency. A finance director who communicates clearly builds trust—and trust is often what secures funding, flexibility, and support during tougher cycles.

5) A culture of accountability

Finance directors shape behaviour. When finance promotes clarity, ownership, and data-driven thinking, the whole organisation becomes more disciplined and more adaptable.

The Skills Modern Finance Directors Need

The FD job now demands both technical depth and leadership range. The best candidates usually demonstrate strength across these areas:

Strategic planning and commercial thinking

Not just forecasting—understanding what drives growth, margin, and customer value.

Digital and analytical fluency

Comfort with data, systems, dashboards, automation, and the logic behind modern finance tech.

Leadership and influence

Finance must work across the business. That takes credibility, clarity, and the ability to bring teams with you.

Risk and compliance capability

Confidence in governance and controls, plus an ability to anticipate evolving risks.

Communication

Explaining complex financial topics to non-financial leaders is a core skill, not a bonus.

Adaptability

Modern finance leaders need to respond quickly to shifting markets, changing priorities, and imperfect information.

Integrity

Trust sits at the heart of financial leadership. Strong ethics protect the organisation—and the FD’s credibility.

How Recruitment Has to Change

If the role is evolving, recruitment has to evolve too.

A job description that focuses only on “strong reporting, budgeting, compliance” will attract candidates built for yesterday’s requirements. Businesses now need recruitment strategies that identify broader leadership capability, including commercial instincts and transformation mindset. FD Capital can support with the selection of FD Candidates.

Where organisations are improving recruitment

Using technology intelligently

AI can help identify candidates with the right mix of experience, but it should support judgment, not replace it. Structured screening, clear scorecards, and bias-aware processes still matter.

Building a real talent pipeline

The best finance leaders are often passive candidates. Strong networks and specialist search capability can make the difference—especially for niche sectors or high-growth environments.

Strengthening the employer brand

Top finance talent increasingly looks for clarity of mission, leadership quality, and the chance to make an impact—not just salary.

Prioritising diversity and inclusion

Finance leadership benefits from varied perspectives. More inclusive hiring approaches broaden candidate pools and improve long-term performance.

Raising the bar on assessment

Case studies, scenario-based interviews, and stakeholder panels often reveal more than traditional interviews. Finance directors must be assessed on leadership behaviour, not only technical knowledge.

Where This Is Heading

The trajectory is clear: finance directors will keep moving deeper into strategy, data, transformation, and resilience.

Businesses that recruit with the “old” template will struggle to find leaders who can guide them through uncertainty. Businesses that recruit for the “new” FD—commercially aware, digitally fluent, calm under pressure, and strong with stakeholders—will be better positioned to grow sustainably.

The finance director role isn’t just evolving. It’s becoming one of the most strategically important leadership positions in the organisation.

business

About the Creator

Adrian Lawrence

Seasoned UK recruiter specialising in fractional CFOs, finance leaders, executive search and non-executive directors. Founder of FD Capital, Accountancy Capital, Exec Capital and NED Capital. Insights on hiring, scaling teams and leadership

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