The Best Assisted Living Digital Marketing Trends for 2023

The Best Assisted Living Digital Marketing Trends for 2023

If you are the owner or property manager for an assisted living community, you are likely on the hunt for new and innovative ways to market your community and attract new residents as well as recruit talented employees. In this day and age, there are a multitude of marketing options to choose from. However, with so many choices available, it might feel a little overwhelming trying to narrow everything down and find the best assisted living digital marketing for your needs.

Have no fear - Salt Rank can help! Today, we have compiled a list of some of the best senior living marketing trends you need to know as you progress through 2023. Keep reading to gain more insight as well as get information on how our digital marketing agency can help!

Trend #1: Track Relevant Keywords

Have you ever heard of search engine optimization, also known as SEO for short? This marketing strategy is highly effective, as it targets relevant keywords that people use to research your community and communities like yours. More often than not, your audience is using search engines such as Google to look at senior living communities in their area. An experienced SEO company can help you to identify these target keywords and integrate them into your website.

This integration is done in a number of ways, including:

Creating interesting, informative content to go on your blog

Incorporating keywords into your web pages

Sharing links and images with keywords attached to your Google My Business page

If you aren’t utilizing SEO in 2023 as a part of your assisted living digital marketing strategy, now is the time to begin!

Trend #2: Branded, User Friendly Websites

Everyone is using the internet, even seniors and their families. This means that as a senior living community, it is vital that you have a quality website and an established web presence. If your website looks outdated or lags, this can deter potential residents and discourage them from contacting you. After all, as a senior living community, you want to inspire trust and show that you have an established and positive reputation.

When creating your website, make sure to highlight what services and amenities that you offer. Include a photo gallery of your community, showcasing the facility, the grounds, resident rooms, and main living areas, such as the dining room or sitting area. Also, include information about the levels of care that you have available. After all, every senior’s needs are different and you want to make sure that you are providing accurate, up to date information.

Trend #3: Booking Tools

Going hand in hand with your website, having an online booking system is a great addition that makes things convenient for seniors and their families. If they want to set up a time to tour your community, all they need to do is schedule an appointment using your booking tool. This simplifies the process for both you and the potential resident. If you need help revamping your website and adding in tools such as these, our Salt Rank team is prepared to assist!

Trend #4: Utilizing Social Media

One tool that is extremely beneficial to use as a part of your marketing efforts is social media. However, this is often overlooked in terms of senior living as many assume that older adults aren’t on social media platforms. While there may be some truth to this, you should know that just because a senior isn’t using social media doesn’t mean that their family isn’t.

In fact, as a senior living community, social media can provide you with an excellent opportunity to showcase a more candid look at your community, your residents, and how much they enjoy living there. Families love to see photos of their loved ones having a good time and living their golden years to the fullest.

The Assisted Living Digital Marketing Experts

When it comes to creating a digital marketing campaign, there are many options to choose from. Each community is different, and your needs, goals, and budgets can all vary. That is why it is important to call upon the experts who can really help set you up for success. This is especially true for a very niche industry such as senior living.

Here at Salt Rank, our highly experienced and qualified team can help bring your marketing plan to the next level. We offer a wide range of marketing options, including assistance with SEO, social media, website design, and more. Contact us today for a free consultation!