The Benefits of Instagram for Fashion and Lifestyle Brands

At present, Instagram has more than one billion active users, and around 500 million users stay active on this social media platform daily. From the figure, you can imagine the exposure that a business can potentially acquire through Instagram.

Today, most businesses use Instagram to bring organic traffic to their websites. More than 90% of the top business brands have their Instagram profiles. For the fashion and lifestyle industry, this social media platform is highly suitable. The reason is the popularity of the platform among young people.

So, how can Instagram help a fashion business grow? In this article, some of the benefits of Instagram for the fashion and lifestyle industry.

Fashion and LifeStyle at Instagram

Launch a Fashion Brand with Instagram Shop

Small enterprises and individual fashion designers come across a cash crunch when it comes to launching the business. Though small businesses can invest in a website, individual fashion designers struggle to develop a website. Apart from development, you have additional expenses for web maintenance. Thus, budding designers can use Instagram Shop to launch their fashion brands anytime.

Instagram Shop is a free platform. Thus, you do not have to pay development and maintenance costs. All you need is to take beautiful snaps of your products and upload the picture on the Instagram Shop. You can use both paid and organic Instagram marketing techniques to promote your brand and obtain regular buyers. Buying Instagram followers is a good option for the initial business boost.

Quick Exposure for Fashion Brands

Instagram is suitable for fashion and lifestyle brands for two reasons. First of all, the platform attracts a lot of young people. For most fashion brands, young people are the targeted consumers. If you have started using Instagram recently, you need to find followers for brand exposure. Try Famoid for quick exposure to your fashion brand.

The second reason behind Instagram’s suitability for fashion brands is gender quality. The platform has an almost equal number of men and women users. Thus, this social media website can easily sell both men's and women's apparel, accessories, and other fashionable stuff.

Affordable Paid Promotion

A fashion and lifestyle brand can promote products through both paid and organic Instagram marketing techniques. Organic promotion is a time-consuming thing, and thus it may be a little frustrating for budding fashion designers. Paid promotion brings a good number of potential buyers. According to studies, more than 200 million users visit at least one paid business ad per day.

A Seamless Brand - Follower Relationship

Instagram provides a seamless relationship between the brands and followers. Business accounts can interact with their buyers and provide them with quality information about the products. Nevertheless, they can obtain feedback from the buyers and make necessary changes to improve products. A good relationship between the brands and followers helps the businesses grow.

Embrace the virtual world Businesses that underestimated the power of technology, pandemic made them realize that being digitally and virtually strong is the need of the hour and the future as well. Businesses who thought having a website is all you need realized, that having a strong digital presence would actually keep your business surviving. On the other hand, businesses who never made provisions or thought of work from home or remote working felt suffocated and realized that being able to work virtually is not comfort but a necessity. Agencies like Famoid proved to be a catalyst in this transition.

With the outbreak of the pandemic, when everything came to a standstill, businesses realized in the race of excellence, they have lost the human touch. The pandemic made them realize that taking care of human resources, understanding them and accepting them is the key to success. The pandemic gave the businesses to understand and accept this style of thinking.