Strategies You Must Follow For Success Social Media Marketing

India is currently the second most populous country in the world, after China, with the total population of 1.36 billion. Out of these, 70% or 230 millions are active social media consumers. Being in the digital space, it is important for every digital marketer, to be aware of relevant social media statistics. In this blog, we have summarized the vital social media statistics, from online demographics to top influencers, this article will give you sneak peak of social media activities.

• 17.1% of the world’s total population lives in India.

• India is a young country, with the median age of 27.1 years.

• India has an average life expectancy of 69 years.

Social Media Statistics in India

Internet Penetration rate is quite low in India, yet in 2020, 696.77 million users were active on internet in India. Out of these. 493 million users are regular.

1. By the end of 2020, the number of social media consumers, in India estimated to be 376.1 Millions.

2. India users consumes about 2.4 hours a day on social media (average)

3. 290 Million social media users, which are active and regular, browse social networks through their mobile devices.

4. 86% of social media users are engaged in some form of activity on their social media channels.

5. 90% of Indian internet users watch online videos.

6. According to survey, majority of social media users have voted Facebook has most popular social network in India

Social Media has gotten far beyond networking and communicating platform. From promoting a product to selling it online, social media is utilized for various marketing and advertising purposes today.

So, it's important to work on the Social Media Marketing Strategy if want to run a business or go for branding and promotion over the internet.

With the increase in the accessibility of the internet through mobile devices, the concept of social media marketing has gained steam, as it is a relatively inexpensive and effective way of reaching out to the target audience.

To highlight and improve the branding techniques over social media, VURoll Social Media Marketing Services came into the picture, that focuses on the strategies you can use to run your campaign online. Before we discuss the current scenario of the social media marketing agency, let's look at some of the best strategies you can use to drive your social media marketing campaign.

Great Social Media Marketing Content

Consistent with different areas of digital marketing, content reigns supreme when it comes to social media. Ensure you post regularly and offer real information that your audience will discover accommodating and fascinating. The content that you share on social media platforms can incorporate videos, images, infographics, guidelines, facts, and more.

A Consistent Brand Image

Leveraging social media to promote your business projects, your products and brand image over different online platforms. Each platform has its unique environment, audience, and voice, so stay consistent with your business core identity, whether it's friendly, fun, or reliable.

Following Competitors:

It's always important to watch out for contenders—they can give valuable information about keyword research and other social media marketing insight. If your competitors are utilizing a specific social media channel to promote their brand or product and, by all accounts, it's working for them, then considering doing the same thing but with more available information and data.

Achieve Better Audience Targeting

To grow your business consistently, audience insight, their nature and demands is a must. It's a fundamental step towards building great customer experiences and even greater products. Because of social media marketing strategy, understanding your target audience is not as complicated as it used to be. You have got right tools, which helps you in targeting niche audience and demographics, and gets you connected with your potential audience.