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Stop Performing, Start Writing: How I Use Long-Form Articles to Sell Digital Products Without Chasing Trends

You don't have to sell your soul either

By Edina Jackson-Yussif Published 6 months ago 3 min read
Stop Performing, Start Writing: How I Use Long-Form Articles to Sell Digital Products Without Chasing Trends
Photo by Microsoft Edge on Unsplash

I’ve been selling digital products for over a decade.

I’ve made well over two million dollars online.

And I did it without being “everywhere” on social media.

For the longest time, I thought I was doing it wrong because I wasn’t showing up on camera every day or posting 10-second clips hoping to go viral. But deep down, I knew I wasn’t interested in building a business that needed my constant presence to survive.

Instead, I chose a different route:

I built my business on long-form content. Articles. Essays. Thought pieces.

You know—the stuff people said was “too long,” “too boring,” “nobody reads anymore.”

Well, turns out… the right people do read.

And they buy too.

Why Long-Form Articles Work So Well for Digital Products

If you’re trying to sell a digital product—a course, a guide, a paid workshop, an ebook—people need to trust you. And trust doesn’t get built in a 60-second clip or a catchy caption. It’s built when you give someone depth. When they see you know what you’re talking about. When you help them shift their thinking, even a little.

That’s what long-form articles do best. They slow people down. They create connection.

They show your reader that you’re not just here to sell—you’re here to serve.

It’s how I’ve sold digital products to people who’ve never seen my face, never heard my voice, and never followed me on any platform.

But they read something I wrote. And that was enough.

Here’s How I Use Articles to Sell Digital Products (Without Selling My Soul)

1. I pick a deep problem, not just a trending topic.

I don’t write fluff. I write what keeps my audience up at night. Procrastination. Self-doubt. Not knowing how to turn their skills into income. These are the things my people care about—and the exact problems my digital products solve.

2. I treat each article like a transformation.

I don’t sell halfway through the post. I guide my reader through a real journey—from problem to perspective shift. By the end, they’re not just “warmed up.” They’re inspired. And ready to take the next step. That’s where the product or service naturally comes in.

3. I link to value, not just a checkout page.

Sometimes it’s a free guide. Sometimes it’s a low-ticket digital product. And sometimes, it’s an invitation to work with me directly through 1:1 coaching. But the point is: the article builds the bridge.

If someone reads your work and thinks, “Wow, I didn’t even know I needed to hear this,”—you’ve already done 80% of the selling.

The Quiet Power of Written Content in a Loud World

In 2025, most creators are burnt out. They’re exhausted from trying to stay relevant on platforms that don’t even reward consistency anymore.

The algorithm is always changing. The rules are always shifting.

But writing? Writing is timeless.

When you learn how to use your words with intention, you don’t have to fight to be seen. Your content becomes a magnet—bringing the right people straight to your offers.

Ready to Build a Long-Term Business Using the Power of Words?

I’ve opened up a few spots for 1:1 coaching—where I’ll teach you how to build a digital product business that doesn’t depend on social media, hacks, or hype.

Instead, I’ll show you the quieter, smarter, more sustainable way to make money online.

It’s the method I’ve used to sell millions worth of digital products, build a freedom-first lifestyle, and create from a place of alignment.

If that sounds like what you’ve been searching for, I’d love to work with you.

👉 [sign up for 1:1 coaching with me here. ]

Final Word

You don’t need to be loud to be successful.

You just need to be clear.

Write the right words, in the right way, to the right people—and your digital products will sell themselves.

And if you’re ready to learn how to do that?

I’m here to show you the way.

advice

About the Creator

Edina Jackson-Yussif

I write about lifestyle, entrepreneurship and other things.

Writer for hire [email protected]

Entrepreneur

Software Developer + Machine Learning Specialist

Founder:

➡️Creator Vibes Club

➡️Article Flow Club

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