Six Reasons To Consider Outsourcing Your Leads To B2B Lead Generation Companies

So if your lead generation is lacking, your business is at a significant disadvantage. Why fret over setting up channels when you could get a specialised company to do the work for you?

That line of thinking is why more and more businesses in the UK are turning to B2B Lead generation companies that show them the full potential of what they can accomplish.

Here are our six reasons why you should consider outsourcing your leads to a B2B Lead generation company.

1. Get Targeted Leads

Targeted leads? What does that mean?

It means leads that matter. It means calls to the people you want to be calling.

Cold calling is extremely difficult even for the most seasoned and charismatic professional.

People aren’t exactly thrilled to receive them, and why would they be? Half the time people are calling them about opportunities that they have no interest in.

Which is why you need to be calling the people who are interested.

Warm calling is calling those who are already ‘warmed up’ to your company after data shows that they have engaged with your website.

It's estimated that 70% of the people who browse your website are in need of your services, so why not leap on that opportunity?

B2B Lead Generation companies can do that for you through Lead Forensics.

Whenever a business visits your website, Lead Forensics takes the IP address and matches it in the largest IP database in the world to their details.

Letting you know how to professionally contact them via phone and email, even providing the email addresses of key decision-makers.

You will also be informed of how they found your company online and what pages they looked at, allowing you to understand what is working and what needs improvement with your advertising and SEO strategy.

All this information allows you to revolutionise your cold-calling, with a fully tailored approach ready in minutes.

With B2B lead generation companies like Pearl Lemon, you’re only calling the leads that truly matter.

2. It’s highly beneficial to your other marketing channels

Marketing on any online platform can be utilised to drive website traffic and generate leads.

Meaning that sending emails, sharing social media content or running a PPC campaign can be strategically utilised to get people back to your website.

When adding Lead Forensics to your website, it’s recording capacity alerts you to their source and activity.

Meaning that you can identify what specific campaigns they are responding too, allowing you to analyse your web traffic and what is successful about your use of specific channels.

The truly critical data about website hits is where they are coming from, something which will allow you to edit and improve your other marketing channels and grow your business.

All of this leads to superior conversion rates and greater insight towards your business as a whole.

3. It nurtures leads and creates a warm lead program

It’s an undisputed fact that nurtured leads spend far more time interacting and engaging with your company than non-nurtured leads.

But what is a nurtured lead? It's a lead that, like a blooming plant, has been given plenty of ‘nurturing’ ergo time and attention.

This means someone who has received regular, relevant content, trigger emails, lead scorings and other content related to warm lead programmes.

The vast majority of B2B Lead generation companies, including Pearl Lemon, follow this strategy, as by giving warm leads useful and desired content you gain credibility and favourability in their eyes.

Statistically, the average buyer consumes over five pieces of content before they inquire, so with the right B2B Lead generation company, you can make sure they see content that makes them want to call.

4. Get The Data You Need When You Need It

The constant struggle for data in sales and B2B marketing can often overshadow a critical issue- what if you hop on a call, drop an email and the data simply isn’t there?

It can be crushing and feel like a total waste of time.

However, the Lead forensics once again comes to the rescue. The accurate, thorough data provided when a business visits mean that you won't be calling a lead that goes absolutely cold.

So when you call you’ll know exactly who you’re speaking to and what will interest them about your business.

This data then feeds automated marketing processes for future prospecting, ensuring that you have a strategy that won’t disappoint.

5. See Beyond The Pipeline

While generating a ton of leads is fantastic, you need to know what happens after that first call.

A majority of B2B companies do not have interlinked sales and marketing departments, so there is little collaboration on the details of their journey beyond the final revenue.

With the Lead manager function of Lead forensics you have complete departmental transparency, meaning you can track all your leads through the sales pipeline and see your rates of success.

The benefits of this? You will enhance your response time, and everyone is tuned in to exactly what’s going on.

With Lead forensics you can assign leads from marketing to sales, meaning that making calls can take seconds.

6. Lead Gen provides you with exceptional ROI

ROI. Return on Investment, that beloved buzzword.

Jokes aside, you need a return on investment to feel secure in your business choices, especially when factors like budgets, long term strategy and departmental changes are taken into account.

When you outsource your leads to a successful B2B Lead generation company, you can use their Lead Forensics software to delve into your ROI’s from multiple channels.

Thus allowing you to attribute leads to their source, and pull reports of PPC visitors who found your site through paid adverts on social media.

You can see the direct impact an online campaign has on your website, allowing you to learn a hell of a lot more from the campaign results.

Looking at the B2B Lead Generation companies on the market, there is one that truly stands out due to its numerous accolades, awards and exceptional service.