She Made $700,000 Selling $1 Courses So I’m Testing Her Strategy

There’s a woman on TikTok named Bellah Roze who did something most online creators wouldn’t even think to try. She sold her digital courses for one dollar — and made over $700,000.

Yes, $700,000 from $1 courses.

When I first saw her story, my jaw nearly hit the floor. I’ve been in the digital business world long enough to know that most experts preach high-ticket pricing, premium programs, and “charging your worth.” Yet here was a woman quietly earning millions from products that cost less than a cup of coffee.

Naturally, my curiosity got the best of me.

So, I decided to run my own version of her strategy — a real test, not just theory. For the next 30 days, I’m going to sell one of my eBooks and one of my online courses for $5 each.

Not $1, but still low enough to explore what happens when you combine affordable offers with strong marketing and consistent traffic.

The $1 Course That Changed the Game

At first glance, this kind of pricing looks like a terrible business plan. How can anyone make serious money selling something for $1?

The truth is, Bellah Roze didn’t make her money from the price tag. She made it from the volume.

She mastered the art of reaching massive audiences. Every viral TikTok, every short-form video, every email — all of it led people back to her simple $1 course. The low price made it an easy “yes” for thousands of buyers.

And once those buyers were in her world, the magic began.

That $1 offer was just the entry point into a larger ecosystem — where customers bought additional products, joined her programs, and stayed in her orbit.

It’s not about cheap sales; it’s about scalable systems.

The Real Question: Where Does All That Traffic Come From?

That’s what I keep thinking about.

To make $700,000 from $1 courses, you’d need 700,000 purchases. That kind of reach doesn’t happen by accident. It takes visibility, virality, and serious marketing consistency.

She’s mastered platforms like TikTok, where short-form videos can reach hundreds of thousands of people in hours. Her hooks are powerful, her storytelling is relatable, and her content builds trust.

Because here’s the truth most creators miss — people don’t buy because something is cheap. They buy because they believe in the person selling it.

And that’s where I think the low-ticket model becomes so fascinating. It removes financial resistance, but it only works if your content and reputation create instant credibility.

My $5 Digital Product Challenge

Here’s what I’m doing for this experiment:

• I’m taking one of my existing digital courses and pricing it at $5.

• I’m offering one of my eBooks for $5 as well.

• I’ll track traffic, sales, and engagement every day for 30 days.

I want to see what kind of reach and conversion rates are possible with an accessible offer and an organic content strategy.

Can a low-cost product bring in new leads, build trust, and turn casual followers into loyal customers?

That’s what I’m about to find out.

I’ll share my full results — what worked, what flopped, and what surprised me. Because the online space is filled with success stories, but we rarely see the behind-the-scenes numbers or the messy middle.

Here are my $5 offers:

Why I’m Doing This

This experiment isn’t about proving that $1 or $5 products are better than high-ticket offers. It’s about understanding how accessibility can become a growth tool.

Low-cost offers can be powerful. They introduce new audiences to your work, build your email list faster, and give people a reason to trust you.

If someone spends $5 and feels they got $50 worth of value, they’re far more likely to buy again — and that’s where the long-term payoff comes in.

I’ve seen too many creators struggle with pricing, afraid to go low because they think it devalues their work. But sometimes, low-ticket offers are actually the smartest way to scale — especially when you’re building trust and reach.

What Comes Next

For the next month, I’ll be documenting every step — the content, the traffic, and the outcomes.

Maybe I’ll end up with a new favorite business model. Maybe I’ll decide it’s not worth it. Either way, I’ll know the truth.

Because the best way to grow in digital business is to test what others only talk about.

If a woman on TikTok can make $700,000 selling $1 courses, the least I can do is see what happens when I sell mine for $5.

Stay tuned — this might get interesting.