Set a Goal and Double It — The Best Way to Take Massive Action

Let me tell you something I wish someone had told me earlier.

Most of us are setting goals that are way too small.

Tiny, polite, easy-to-swallow goals that keep us comfortable.

The kind of goals that get polite applause — but don’t change our lives.

When I first started selling digital products, my goal was to make $500 in a month. It felt realistic. Achievable. Respectable. But here’s the thing:

Realistic goals rarely force you to grow.

So I tried something that felt ridiculous at the time: I doubled it.

Then I doubled it again.

And that’s when everything started to shift.

Not because I hit the new goal right away — I didn’t.

But because that bigger number forced me to take bigger actions.

It forced me to stop treating my dreams like a side hobby and start treating them like my actual future.

What doubling your goal really does

When you double your goal, it shakes something loose inside you.

You suddenly have no choice but to:

• Think bigger
• Move differently
• Stop hiding
• You stop spending your days "researching" and start executing.
• You stop asking, “What’s the easiest way?” and start asking, “What would it take?”
• Big goals clarify your path.

• They cut through the fluff.

If your goal is to make $500 a month, you might post a few things on Instagram and hope for the best.

If your goal is to make $5,000, you’re forced to build systems, write better copy, reach out to collaborators, and actually sell.

One forces you to stretch.

The other lets you stay small.

Scared? That’s a good sign.

If the goal doesn’t scare you a little — it’s probably not big enough to change your life.

We don’t grow by staying safe.

We grow by chasing something that feels just out of reach.

The first time I said I wanted to make $10,000 in a month, I laughed at myself.

But it lit a fire under me. I started learning. Testing. Publishing more. Building email funnels. Hiring help.

Within months, I crossed that line — and then set a new one.

I didn’t just want more money.

I wanted more power over my time.

More creativity in my work.

More alignment with the life I knew I was meant to build.

That didn’t happen by setting “realistic” goals.

It happened by doubling them.

Stop aiming small. Try this instead:

Here’s a simple exercise I do every quarter:

Write down the goal you think is reasonable.

Double it.

Ask yourself: “What would I need to do differently to make this happen?”

Let the new number change your behavior.

Let it stretch your thinking.

Let it demand more of you.

This works for money goals.

Audience growth.

Writing consistency.

Launching a course.

Anything.

Double the goal.

Double the growth.

Final thought

You are not here to play small.

You are not here to quietly fit into the mold.

You are here to blow past your own expectations and become someone you didn’t even know you could be.

So set that goal.

Then double it.

And take the kind of massive action that changes everything.

You ready?

Let’s go.

When was the last time you set a big goal? If you’re too scared, start small, build up, and stack new goals, bigger goals as you achieve the smaller ones.

— Edina Jackson 💫

Speaking of big goals: I’m building more six and seven figure digital product businesses on Gumroad and Payhip. I’ve recently launched an e-guide that breaks down the exact steps I took to go from $0 to $50,000 on Gumroad. Download my Gumroad Blueprint e-guide here.