SEO Agency: What are the advantages and how to choose

Ranking well in Google's SERPs isn't a matter of chance. It requires the intervention of a very specific expertise: SEO. In recent years, many agencies have specialized in this sector. What can you expect from an SEO agency ? What can it bring to your business? How do you choose the right agency? This article will take stock of its expertise before guiding you in choosing a reliable and high-quality service provider.

What is an SEO agency?

SEO is a set of techniques that allows websites to position themselves better on Google results pages (SERP). The SEO agency is a service provider that optimizes your SEO by taking into account the strengths and weaknesses of your site. The objective is to boost your traffic. It will therefore implement a strategy that will allow your site to position itself well in the SERP. To achieve this, several techniques are implemented, including keyword analysis and netlinking . The first consists of analyzing your competitors' keywords using powerful tools like SEMRush or Ahref . The second aims to increase the number of backlinks on external sites that will link to your site.

For an optimal linking strategy, it's recommended to be vigilant about the choice of partners during link exchanges. It's most effective to work with a website with a Domain Authority of at least 20. The Moz tool can provide you with this metric. This detail is very important because during the exchange, you'll benefit from the partner site's reputation. The higher the partner's DA, the more effective the linking campaign will be. This will be a springboard for improving your site's visibility! A service provider specializing in natural SEO will know how to select quality sites for an effective linking campaign.

An SEO company in Dubai analyzes and then issues on-site and off-site recommendations . On-site recommendations concern the specific characteristics of your site. This can include: optimizing H1, H2 tags, inserting keywords, rewriting certain pages, optimizing meta descriptions and ALT tags of images, creating relevant internal linking… Everything depends on the structure of your website and the quality of the content . The relevance of keywords is also one of the factors that creates an environment conducive to traffic to your site. Indeed, it is necessary to integrate the keywords most used by Internet users on Google search engines.

Off-site recommendations , on the other hand, concern SEO parameters external to your site. They are crucial in helping you position yourself on competitive keywords. Among these off-site criteria , you will find: the presence of quality backlinks on other sites, the presence of social network links, the citation of your company on quality sites, etc.

Why work with an SEO professional?

Benefit from expertise to improve what already exists

It's entirely possible to do SEO optimizations yourself . But to ensure a successful strategy, working with professionals is the most effective solution. Thanks to their expertise, they will be able to provide a solution to the problems you encounter, including low traffic. SEO experts will analyze your site and make personalized recommendations. You will receive a customized service that adapts to the constraints of your industry! Collaborating with SEO experts is therefore the assurance of increasing your traffic, your lead acquisition, and therefore of transforming prospects into customers.

Improve your positioning using mastered SEO techniques

Entrusting your SEO strategy to a specialized company means benefiting from expert analysis. They apply proven methods that guarantee results. The SEO expert will apply a relevant methodology to boost your natural referencing. They will:

SEO Audit: This first step is crucial because it will define the content of the following steps. It's during the SEO audit that the consultant will take stock of the website's strengths and weaknesses.

Competitor analysis: The agency will analyze the SEO metrics of your main competitors. It will be able to tell you, among other things, which words and phrases your competitors are ranking for and why they appear ahead of you on Google's SERPs.

Keyword research: Using powerful tools, your service provider will take the time to find the words and phrases that best reflect your prospects' needs. This step is crucial because it's what will allow you to generate traffic and convert your prospects.

On-site optimization: Your service provider will provide you with a list of areas for improvement regarding your markup, H1s, meta descriptions, and image ALT tags. They will also give you advice on how to improve your internal linking and backlinks.

Off-site optimization: To rank high in Google's SERPs , on-site optimization is not enough. The SEO team will go beyond these criteria by offering you off-site recommendations . They will recommend a suitable linking strategy. This can take different forms. For example, they can select influential blogs to build your backlinks. They can also create links in directories or forums. They will ensure a strong and natural backlink profile in the eyes of the Google search engine.

Content Writing: Content quality is an important factor for Google. Therefore, it's recommended to produce quality content regularly. This will help build reader loyalty and improve traffic to your site.

Monitoring and improving SEO actions: SEO doesn't stop once the strategy has been implemented. SEO requires regular monitoring and actions to keep up with the competition. SEO is done continuously to improve the website's visibility and reputation. This is partly achieved through netlinking campaigns.