Saudi Arabia Digital OOH Advertising Market: Size, Trends & Key Insights 2025-2033

Saudi Arabia Digital OOH Advertising Market Overview

Market Size in 2024: USD 199.5 Million

Market Size in 2033: USD 483.4 Million

Market Growth Rate 2025-2033: 10.33%

According to IMARC Group's latest research publication, "Saudi Arabia Digital OOH Advertising Market Size, Share, Trends and Forecast by Format Type, Application, End Use Industry, and Region, 2025-2033", The Saudi Arabia digital OOH advertising market size reached USD 199.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 483.4 Million by 2033, exhibiting a growth rate (CAGR) of 10.33% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Digital OOH Advertising Market

• AI-powered digital billboards in Saudi Arabia use real-time data to customize ads, improving brand engagement and boosting campaign effectiveness by up to 20%.
• Government support, like the Saudi Data and AI Authority’s initiatives, enables over 20,000 data and AI professionals, accelerating advanced digital OOH market adoption nationwide.
• AI-driven audience analytics let brands target consumers based on behavior, location, and demographics, resulting in double-digit uplifts in ad response rates across busy urban areas.
• Strategic partnerships between AlArabia and Saudi Artificial Intelligence Company enabled hyper-personalized, AI-led campaigns throughout Riyadh’s new smart city locations.
• Interactive OOH displays powered by AI—using AR and mobile triggers—are driving higher social media shares, with over 45% of DOOH campaigns now featuring advanced technology features.

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Saudi Arabia Digital OOH Advertising Market Trends & Drivers:

One of the biggest forces driving Saudi Arabia’s Digital OOH (out-of-home) advertising surge is the government’s ambitious smart city developments and digital transformation initiatives. Landmark projects like NEOM are embracing digital screens, interactive billboards, and connectivity-integrated signage, not just in urban hubs but at high-traffic venues like airports, highways, and shopping centers. According to industry reports, digital OOH now makes up over 45% of all OOH ad spend in the country, reflecting growing demand for tech-enabled, dynamic formats that capture consumer attention and deliver more measurable results for brands.

Advertisers are supercharging their OOH campaigns by blending AI, programmatic buying, and real-time data capabilities into digital billboards across Saudi Arabia’s busiest cities. Companies are leveraging advanced analytics and location-based targeting to push hyper-relevant content to commuters and shoppers in the moment it matters most. Recent partnerships between major OOH operators and retail giants are driving purpose-built digital placements tied directly to consumer pathways, with reports indicating a double-digit rise in campaign engagement compared to static ads. These innovations are helping brands optimize spends while shaping richer customer experiences on the move.

Local and global brands are embracing interactive and immersive formats—think high-resolution digital LED panels, augmented reality billboards, and campaigns that integrate mobile app triggers or social media sharing. Recent activations in Riyadh and Jeddah saw real-world applications where passersby could interact with branded screens using smartphones, generating buzz and significant social amplification. Regulatory support from the Saudi Ministry of Investment, including streamlined licensing for digital signage, has spurred new market entrants and opened doors for creative OOH concepts, propelling sector expansion and catching the attention of advertisers looking to stand out with striking, engaging campaigns.

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Saudi Arabia Digital OOH Advertising Industry Segmentation:

The report has segmented the market into the following categories:

Format Type Insights:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Application Insights:

• Outdoor
• Indoor

End Use Industry Insights:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Digital OOH Advertising Market

• 2025 September: Over 3,200 square meters of smart LED billboards, equipped with sensors and real-time content updates, were installed across Riyadh for dynamic engagement.
• 2025 July: AlArabia launched Dubai’s first fully digital, proximity-focused DOOH network, highlighting Saudi innovation in real-time personalized ad delivery using advanced technology.
• 2025 February: Major Saudi cities rolled out interactive billboards using AI and data analytics, enabling brands to deliver targeted, context-aware campaigns with measurable increases in engagement.

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