Press Release Distribution Companies: The ins & outs

Press release marketing is in nowadays. Since the internet is a pretty treacherous place to be in, press releases can only fare better when backed by a company that knows what it is doing. Enter: press release distribution companies. The companies that take your press release and manage it to get to a certain number of viewers on the internet.

Like nearly everything else, press release distribution companies come dime a dozen. There’s literally so many on the web, you could consider this market bloated or saturated. Every major advertisement agency offers press release handling and the related services. Its to the point that only a few companies stand at the top, with the vast majority filling out the lower ranks.

However, as press release distribution companies go, they are pretty efficient at their job and you don’t have to be deep-pocketed enough to enjoy the services of one. In other words, it is a very cost-effective method of getting your press release across. So, in this article, we’ll introduce you to different press release distribution companies, how they do what they do and which one fits you best.

What are press release distribution companies?

As their name implies, press release distribution companies are basically services that offer to distribute your press release for you. For that, they charge a nominal amount and in turn you get to increase your social media footprint and advertise your business. Its as simple as that.

Following is a comprehensive list of press release distribution companies.

iCrowdNewswire ReleaseLive :

Among the top-rated press releases distribution services, iCrowdNewswire is the topper of the food chain. It is an apt solution for any company looking to increase their online footing and presence. It’s distribution service, ReleaseLive, gives you the most bang for your buck. ReleaseLive’s press release marketing is above par and beats out several contemporaries when it comes to exposure. It has a multitude of options that can custom-fit different businesses and ensure a high ROI. The website itself has a host of other features like Legal Newswire and Wire. RealEstate, which makes it the ultimate one-stop destination for press release marketing, whatever your business or niche.

Cision

Cision is one of the first services that started press release marketing and has the track record to prove and justify its long-standing stature in the business. It has a ton of features and has clientele from all over the world. Cision boasts some of the best coverage and exposure rates for press releases and has competitive packages that ensure that you get your money’s worth. Its sometimes referred to as the great-grandaddy of press release distribution services and is the first and oldest in this group, having the results to back it up.

PR Newswire

PR Newswire is the primary press release distribution service headed by Cision. Having such an established parent company certainly has its benefits. PR Newswire boasts a healthy number of press release marketing clients and one of the highest rates of success in this industry. However, their packages are more premium and therefore, priced for the more established organisations. Nonetheless, it is still pretty cost-efficient and is a great alternative to a regular media campaign. It is described as an ‘an excellent press release marketing service that boasts a high number of satisfied clients and an impressive track record.’

How do press release distribution companies work?

Press release distribution companies work to increase the visibility of your press release. In addition to utilising several online tools and strategies, they also use several other methods to boost your press release’s appearance on the social media. Below are a few points enumerated,

Identifying and penetrating the target audience: Every press release has a specific market or demographic that it intends to reach. The first thing a strategy developed by a press release distribution company is identify the target audience and penetrate it with the press release.

Using bloggers and influencers on social media: The second thing that most press release distribution companies use for the effective dissemination of the release is enlisting bloggers and influencers with substantial followings to endorse your release. This way, it benefits from an injection of views from the endorser.

Using social media to catalyse the release: The press release will subsequently benefit greatly from an injection of support from major social media sites. A press release publishing service derives a great deal of its channels from social media sites. To put it bluntly, the press release that has been routed to major news houses and media outlets will do their job, but seeing as the majority of the world now depends on social media platforms for just about anything (from news to buying or selling), press releases can then be complemented by a social media campaign that supplements the release and does the marketing for it on the internet.