Post-Sale Services: How to Develop Relationships with Customers After Their Purchases?

When most first-time eCommerce entrepreneurs start their business, their first objective is to get as many clients as possible. While that might be a great thing to focus on, it’s not the best way forward.

Apart from getting new customers, many beginner store owners should also consider how they will treat their customers after the purchase, as it can make or break the business.

But why is it so important, and how can you do that to your website? Stay tuned to find out.

Why Are Customer Relationships Extremely Important After Getting The Sale?

Getting a purchase from a client shouldn’t be the end goal when it comes to your Shopify or Shoplazza store. That’s because you’ll be giving up on a lot of revenue in the long term! You can do it in two ways:

First, when you’re ignoring your customer relations after getting the first sale, good luck trying to get another purchase from them! At best, they’ll forget about your brand and have no grudges.

However, if you make their experience awful, they’ll go against you and ruin your reputation.

And then, there’s also a potential loss of organic sales. If your customer is pleased enough with your services, they’ll be happy to recommend your brand free of charge! If you know anything about marketing, you know how powerful word-of-mouth is!

So when growing your business, it’s foolish not to take customer relationships seriously!

5 Best Practises for Improving Customer Relations After-Sales

Now that you understand precisely why customer relationships are essential, it’s time to take action so your store will reap the benefits! However, starting it off can be demanding as you might not know where to start. I’ve outlined five best practices for improving customer relationships:

Practise #1 - Do Some Content Marketing

One of the simplest ways to develop relationships with your customers is to provide them with some great content periodically. They’ll get some helpful information or fun content about your niche.

But if you’re going to create a marketing strategy around it, make sure of one thing: the content needs to be valuable! While creating valuable content takes a lot of time, you won’t improve your revenue if you don’t take the time to make it.

Plus, you won’t look like an authority if you don’t provide top-of-the-notch content.

Practise #2 - Create a Loyalty Program

Creating loyalty programs is another way of developing long-term relationships with your customers. These programs make buying from you more rewarding as they can collect points and get what they ordered! They can also use the points to get exclusive benefits such as exclusive coupons and gifts.

However, when you’re going to create them, be sure to make them challenging but attainable. You will get more orders, but you won’t earn the loyalty program rewards too small for the effort your customers need to achieve them.

Practise #3 - Ask for Feedback

People love to be heard! And that’s why you should add this to your online store strategy. So whenever you’ve got a sale, it’s best to ask for feedback about the product after some time.

This way, they will feel that their opinion matters and have a better outlook on your business. However, this will only benefit you if you actually take action on it. So, for example, if you update your product, be sure to add some of the feedback you got from your audience.

Practise #4 - Send Birthday Gifts

What separates the average brands from those that stand out is how personalized the relationship is between buyers and you. And one of the best ways to increase that is by sending out birthday gifts to your customers.

That could be anything from a simple coupon to sending something to your customer. However, if you want the best effect, we highly suggest sending a product out to them with a personalized happy birthday note.

Practise #5 - Send Out Personalized Product Suggestions

Another way to increase personalization is to send out suggestions to your past clients. However, it shouldn’t be anything generic. Instead, it should be based upon what the customer bought before.

That way, you can create a better reason for buying. For example, if you sold a dress shirt to your customer, a great way to get further sales is to recommend a complimentary tie.

Conclusion

As you can see, it’s crucial to make customer relationships a priority for your business. That is the only way to keep growing your business and make you stand out from the crowd.

Now that you know the best practices, there’s nothing else but to start taking action. Only then can you reap the benefits and grow your eCommerce store to new heights.

(Contributed by Andreas Ojala & Hermes Fang)