Online Grocery Market Size to Surpass $6,590.92B by 2033: Trends & Forecast

Market Size & Growth

• Market Size (2024): USD 710.10 Billion
• Projected Market Size (2033): USD 6,590.92 Billion
• Compound Annual Growth Rate (CAGR) (2025-2033): 28.09%

Key Market Drivers

• Rising Smartphone and Internet Penetration
• Government Incentives and Policy Initiatives
• Demand for Convenience and Flexible Fulfillment

Emerging Trends

• Rapid Growth in Express and Automated Delivery
• More Subscription Models and Loyalty Rewards
• Expansion of Healthy, Organic, and Specialty Food Offerings

Segmentation Highlights

• Analysis by Product Type
• Analysis by Business Model
• Analysis by Platform
• Analysis by Purchasing Type
• Regional Analysis

Market Overview:

According to IMARC Group's latest research publication, the global online grocery market size was valued at USD 710.10 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6,590.92 Billion by 2033, exhibiting a CAGR of 28.09% from 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Online Grocery Market

• Rising Smartphone and Internet Penetration

The surge in smartphone ownership and widespread internet access is fundamentally reshaping how people shop for groceries worldwide. Mobile devices make it simple for consumers to browse, compare, and purchase everyday essentials from the comfort of their homes or while on the go. In urban and semi-urban regions, this digital shift has led to millions of shoppers switching to online grocery platforms, attracted by real-time inventory updates and simplified payment experiences. For example, today’s leading apps process billions of transactions every year, with seamless user interfaces and personalized deals fueling the channel’s popularity for convenience-focused shoppers.

• Government Incentives and Policy Initiatives

Governments globally are playing a pivotal role in driving the adoption of online grocery shopping, especially by making it more accessible for vulnerable groups. In the United States, federal agencies have partnered with retailers and delivery services to enable SNAP and WIC benefit recipients to buy groceries online and access home delivery in all 50 states, boosting inclusivity and market participation. Grants and modernization programs help smaller grocers build digital platforms, addressing rural gaps and democratizing grocery access. These policy actions are making sure digital grocery shopping benefits a wider segment of the community, not just digitally savvy urbanites.

• Demand for Convenience and Flexible Fulfillment

Busy lifestyles and changing work patterns are making time-saving, easy shopping solutions a must-have — and online grocery delivers. People are increasingly attracted by the ability to skip crowded stores, order at any hour, and select flexible delivery or pickup slots. Companies like Amazon and Walmart have responded with subscription services that offer perks like unlimited free deliveries for orders above set amounts. Analysts note that features such as same-day fulfillment, scheduled deliveries, and real-time order tracking now define customer expectations, making these services a cornerstone for customer retention and repeat purchases in the industry.

Key Trends in the Online Grocery Market

• Rapid Growth in Express and Automated Delivery

Fast delivery is now a top expectation among online grocery buyers. Retailers around the world are investing heavily in rapid fulfillment options — from same-day delivery and direct-to-fridge services to drones, robots, and electric vehicles making sustainable, contactless drop-offs. In several markets, nearly three-quarters of consumers say they’ll choose a retailer that delivers groceries within just a couple of hours. Walmart, for instance, lets delivery workers enter homes (with customer permission) to restock refrigerators, while European grocers are testing out energy-efficient robot deliveries to meet eco-friendly and convenience demands.

• More Subscription Models and Loyalty Rewards

Major online grocers are finding that shoppers love the predictability and savings of subscription services. Companies like Kroger and Walmart are seeing strong uptake of their paid membership plans that waive delivery fees or offer lower prices on regular grocery orders. These models not only lock in loyal customers, but also drive up order frequency and basket size. Customers can access unlimited deliveries for a flat annual fee — with some programs reporting that members are twice as likely to order weekly compared to non-subscribers. The convenience and exclusive perks ensure shoppers stick with one platform rather than browsing multiple competitors.

• Expansion of Healthy, Organic, and Specialty Food Offerings

Today’s online grocery shopper is looking for more than just convenience — they want access to fresh, organic, and specialty foods as part of a healthier lifestyle. Demand for organic and non-GMO items, plant-based snacks, and functional foods is on the rise, with platforms offering thousands of unique SKUs that local stores may not carry. For example, marketplaces highlight expanded sections dedicated to health-conscious items and local produce. This wider assortment, combined with clear nutritional labeling and traceability features, is helping online grocers win over both families and individuals with specific dietary preferences, fueling ongoing growth in the segment.

Leading Companies Operating in the Global Online Grocery Industry:

• Amazon.com, Inc.
• Carrefour
• Costco Wholesale Corporation
• Edeka Group
• HappyFresh
• Koninklijke Ahold Delhaize N.V.
• Reliance Retail Limited (Reliance Industries Limited)
• Safeway Inc. (Albertsons Companies, Inc.)
• Schwan’s Home Delivery
• ShopFoodEx
• Tesco PLC
• The Kroger Co.
• Walmart Inc.
• Wm Morrison Supermarkets Limited

Online Grocery Market Report Segmentation:

By Product Type:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

Staples and cooking essentials exhibit a clear dominance in the market due to their consistent demand and necessity in daily household consumption.

By Business Model:

• Pure Marketplace
• Hybrid Marketplace
• Others

Pure marketplace represents the largest segment, as it offers a wide variety of products from multiple sellers, providing buyers with more options and competitive pricing.

By Platform:

• Web-Based
• App-Based

Based on the platform, the market has been bifurcated into web-based and app-based.

By Purchase Type:

• One-Time
• Subscription

On the basis of the purchase type, the market has been classified into one-time and subscription.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America dominates the market owing to its high internet penetration, growing preference for online shopping, and well-established e-commerce infrastructure.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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