Next Generation Marketing in Shape of Meme

The marketing landscape will never stop evolving. Previously, we relied on a one-to-one or physical marketing to promote businesses and products. But then digital marketing reshaped the marketing world in a way we could never imagine.

And now, meme marketing is taking digital marketing to a whole new level. People are addicted to memes as much as to social media. Ask your friend or colleagues what they think of online memes, most of them would tell you they specifically search for memes on Facebook and Instagram to uplift their mood.

According to Forbes, 60% of the 3 million social media users like and share memes, or funny content. And not only that, statistics by YPlus tell us that 38% of young adults follow memes accounts on Facebook, Instagram, and several other social media platforms.

If you haven’t taken meme marketing seriously, now is the time to do so. In this post, I’m going to walk you through a step-by-step guide to preparing memes and your marketing strategy based on those. So, are you ready?

5 Tips for Creating Memes That Drive Engagement

1.Research about your target audience

It might come as a surprise to you, but adults love memes as much as teenagers. So meme marketing is for everyone. And who your target audience depends on the product or services you are selling.

The kind of memes they enjoy reading depends on their demographics. American teenagers have a different taste compared to Asian or Middle East teenagers.

Likewise, content taken as humor or a friendly banter by one audience might be considered offensive by another. Your meme marketing strategy can backfire if you don’t take this aspect seriously.

2.Use existing viral memes

It’s time to get your creative juices following. You don’t need to create memes from scratch if you know how to fit existing memes into your business’ content. You can modify an existing meme in such a way that it neither violates copyright law nor loses the charisma required to stir your audience.

3.Build unique memes from scratch

As it goes without saying, this is a time-taking strategy. You will have to hire creative people to not only devise ideas but also prepare content in both textual and visual form.

Unique memes present an opportunity to establish a unique presence. If one out of hundreds of memes that you created go viral, mission accomplished. That one meme will earn you recognition among your target audience.

Just make sure the memes you are creating resonate with your audience.

4.Watch Your Timing

The time at which you share certain memes matters. For example, with the Christmas season approaching, your audience would enjoy reading the funny side of Christmas over anything else.

But avoid political stuff or anything that may trigger a debate in your audience. You don’t want them to start fighting with each other in the comment section. This is a grave mistake that hurts a brand’s image in the longer run.

Avoid material that might hurt someone’s feelings Better share your memes with all team members to take their feedback before sharing it with your online audience.

5.Use memes everywhere possible & appropriate

Don’t restrict your meme marketing to social media only. While it initially started from social media, bloggers and content marketers don’t shy away from adding some humor in the form of gifs and images in blog posts.

Memes can fit into any type of marketing material. All you have to do is fit a meme where it will make sense and make it interesting for the reader. Modern-day email marketers even use witty subject lines to improve the click rates of emails.

Why Meme Marketing?

1.Meme marketing is cheap

The biggest upside of meme marketing is cheap; you require fewer resources and investment compared to paid marketing channels. And most importantly, it yields long-lasting results. Brands who go viral because of a humorous tagline or ad, their names get ingrained in our minds.

2.Memes bring referrals and shares

Everyone loves memes; you just have to prepare memes with your target audience’s behavior and buying habits in mind. And if they liked your meme, they will give it an instant share on Facebook. You don’t have to plead with them to refer your business to friends and acquaintances.

3.Meme marketing boosts engagement

With more shares on social media, your page is bound to get greater engagement. As mentioned before, you need just one viral meme to gain recognition in your target market.

Creatively designed memes are irresistible. A single meme that makes people laugh out loud will attract huge traffic, boosting your social media followers and engagement.

Conclusion

Meme marketing is the next big thing. If memes fit into your business’ context, invest in creativity and the meme department to gain recognition in your target audience. When done right, memes can trigger a cycle of never-ending likes and shares.

But be careful, as one sensitive meme can tarnish all your reputation. So a collaboration with a digital marketing agency in Dubai is vital for this form of marketing.