Mexico Coffee Market Size & Forecast 2025–2033

Mexico Coffee Market Overview

According to Renub Research Recent Report Mexico Coffee Market is projected to grow from US$ 2.36 billion in 2024 to US$ 3.38 billion by 2033, achieving a CAGR of 4.08% during the forecast period of 2025–2033. Market growth is fueled by rising domestic consumption, increasing preference for specialty and organic coffee, and the proliferation of cafés and retail coffee outlets in urban and semi-urban areas.

Coffee, derived from roasted Coffea beans, is a globally consumed beverage known for its aroma and stimulating properties due to caffeine. In Mexico, coffee consumption is not only a daily ritual but also an integral part of social and cultural life. The beverage is consumed in various forms, including espresso, cappuccino, latte, and cold brew, and is used in culinary applications, desserts, and flavored beverages.

As one of the leading coffee-producing countries, Mexico grows premium Arabica beans in regions such as Chiapas, Veracruz, and Oaxaca. Coffee farming provides livelihoods for thousands of smallholder farmers, making it both economically and culturally significant. Domestic consumption is increasingly influenced by a growing café culture, especially among younger generations and urban dwellers. Specialty coffee outlets, gourmet roasters, and international chains are expanding across cities such as Mexico City, Monterrey, and Guadalajara, supporting a premiumization trend in the market.

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Key Market Drivers

1. Increasing Specialty & Organic Coffee Demand

Mexican consumers are progressively shifting toward specialty and organic coffee, following global trends in health, sustainability, and premiumization. Urban millennials and Gen Z, particularly in Mexico City and Guadalajara, are seeking single-origin beans, specialty roasters, and ethically sourced coffee.

Brands that emphasize sustainable farming, fair trade, and direct trade practices are gaining strong traction. This trend has boosted sales of premium ground coffee, whole beans, and single-serve capsules. Consumers are willing to pay more for distinctive flavors, such as Chiapas Turquesa and Veracruz blends.

In February 2023, Cofincaf, a coffee company from Chiapas with Rainforest Alliance-certified farms, expanded the availability of its specialty roasted coffee into major supermarket chains, demonstrating the growing popularity of premium coffee in the mass market.

2. Growing Café Culture & Coffee Chains

The café culture in Mexico has expanded rapidly, driven by both domestic chains like Caffenio and Cielito Querido and international brands such as Starbucks. Large operators like Alsea have invested heavily in new outlets, store renovations, and digital loyalty programs, targeting office workers, students, and social consumers in urban areas.

Café proliferation is increasing per-capita coffee consumption and introducing specialty espresso-based drinks to a broader audience. For instance, in March 2025, a Danish coffee chain announced plans to open 100 stores in collaboration with Mexican licensee Grupo Allux-Dinar over the next decade, reinforcing the expansion of coffee culture.

3. Convenient Formats & Product Innovation

Consumers are embracing convenient coffee formats for busy lifestyles, including instant iced coffee, single-serve capsules, ready-to-drink cold brew, and coffee pods. Brands such as Nescafé Ice Roast and Dolce Gusto Frappé are capitalizing on this trend by expanding supermarket and convenience store presence.

In July 2024, Starbucks Mexico, operated by Alsea, launched a new packaging design for its Single-Origin Starbucks® México Chiapas whole bean coffee, featuring chocolate almond and candied orange flavors. The vibrant packaging highlights the rich coffee heritage of Chiapas, appealing to both domestic and international consumers.

Market Challenges

1. Climate Risks & Production Vulnerability

Mexico’s coffee production is highly vulnerable to climate change, plant diseases, and pests, including coffee rust and berry borer. Major production centers like Oaxaca and Chiapas are exposed to drought, heat stress, and excessive rainfall, affecting both yield and quality. Historical events, such as the 2012 rust outbreak, caused severe economic losses and supply disruptions.

2. Smallholder Farmer Challenges & Market Access

A significant portion of Mexico’s coffee output comes from small-scale farmers, who face limited access to finance, inconsistent government support, and exploitation by intermediaries. Often, large buyers purchase beans at prices that barely cover production costs, constraining investment in quality enhancement or sustainable practices. These challenges can restrict domestic and export growth of specialty coffee.

Product Segments

Instant Coffee

Instant coffee dominates household consumption, accounting for nearly 60% of total coffee use. Its popularity is due to affordability, convenience, and long shelf life. New innovations, such as iced instant coffee and premium soluble blends, are expanding market appeal in both rural and urban areas.

Ground Coffee

Ground coffee is gaining traction among coffee enthusiasts and households seeking convenience without compromising flavor. Traditional medium-roast blends coexist with specialty ground selections, widely available in supermarkets and café channels.

Coffee in Convenience Stores

Convenience stores are increasingly important for capturing on-the-go consumers through single-serve cups, bottles, and capsules. Caffenio’s strategic placement in OXXO outlets illustrates successful penetration of this retail segment, enhancing impulse purchases.

Online Coffee Platforms

E-commerce channels in Mexico are providing access to specialty coffee, single-origin beans, and subscription services, allowing small roasters to reach consumers nationwide. Online platforms cater to a growing audience seeking artisanal, sustainably sourced coffee products.

Regional Insights

Northern Mexico

Northern states like Sonora have experienced increased demand due to drive-through coffee chains and exposure to U.S. coffee trends. Espresso-based drinks and specialty coffee are becoming mainstream, boosting sales in urban and peri-urban areas.

Central Mexico

Central Mexico, including Mexico City, leads national coffee consumption due to its dense café network, specialty roasters, and retail penetration. Demand spans both mainstream and premium segments, with ground coffee, capsules, and café-style packaging formats dominating.

Southern Mexico

Southern regions, particularly Chiapas, Veracruz, and Oaxaca, are vital coffee production areas. Domestic and export demand supports specialty single-origin coffee offerings. Farmers face economic and climate challenges, impacting production volumes and quality, yet the region continues to supply high-value coffee to both domestic and international markets.

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Market Segmentation

By Product Type: Instant Coffee, Ground Coffee, Whole Bean, Others

By Distribution Channel: Supermarket/Hypermarket, Convenience Store, Online Platform, Others

By Region: Northern Mexico, Central Mexico, Southern Mexico, Others

Key Players

Starbucks

Nescafé

The Kraft Heinz Company

Lunchin Coffee

J M Smucker

Coca-Cola

Dutch Bros

Keurig Dr Pepper

JDE PEET'S N.V.

All key companies are analyzed through Overview, Key Person, Recent Developments, SWOT Analysis, and Revenue Analysis, offering insights into competitive strategies, innovation, and market positioning.

Outlook and Future Prospects

The Mexico Coffee Market is expected to witness sustained growth over the next decade. Key factors include:

Rising interest in specialty and organic coffee

Expansion of café culture and coffee chains

Increased adoption of convenient formats and premium products

Growth in e-commerce and online platforms providing nationwide access

While challenges such as climate risks, smallholder vulnerabilities, and production costs exist, strategic investments, technological innovation, and the growing coffee culture will continue to support market expansion. The trend toward premiumization, sustainability, and convenience is likely to drive long-term growth, making Mexico a dynamic coffee market for both domestic and international players.

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