Justin Bieber’s 1968 Cadillac from “Peaches” Heads to Auction with $110,000 Starting Bid

A piece of pop culture history is hitting the auction block. The 1968 Cadillac Coupe DeVille featured in Justin Bieber’s hit music video Peaches is up for grabs, with bidding opening at $110,000. The auction is being handled by Gotta Have Rock and Roll, a company known for selling rare music and entertainment collectibles.

This particular DeVille stands out thanks to its unique peaches-and-cream paint job, specially created for the video shoot. While the vehicle has been on the road for decades, its odometer shows just 30,000 miles—a surprisingly low number compared to the average mileage of 1968 models. Most cars from that year, having endured over fifty years of wear and tear, typically show far higher readings, making this Cadillac a particularly well-preserved example of classic American automotive engineering.

Beneath the hood, the Cadillac houses a robust V8 engine adorned with chrome accents, reflecting the style and craftsmanship of the late 1960s. Unlike modern cars that rely heavily on computers and diagnostic sensors, this DeVille hails from an era when mechanics could service vehicles using traditional tools and hands-on know-how. The steel-bodied design and analog engineering speak to a time when automotive repair was as much art as science, emphasizing durability and simplicity.

The vehicle gained wider recognition through Bieber’s Peaches, a song that topped charts globally and brought the Cadillac into millions of viewers’ homes. The video’s visual design leaned heavily on the car’s distinctive paintwork, with the soft pastel hues becoming a key element of the video’s overall aesthetic. The Cadillac didn’t just transport Bieber through the video’s narrative—it became a symbol in its own right, immortalized in pop culture.

In recent years, cars and props from music videos have become highly sought-after collectibles. Traditionally, fans and collectors focused on instruments, autographed memorabilia, or stage clothing, but vehicles like this Cadillac are increasingly seen as valuable artifacts from music history. This trend reflects the growing intersection between pop music and the collectibles market, where visual and performative elements of videos can gain cultural significance over time.

Collectors interested in this Cadillac can verify its authenticity through Gotta Have Rock and Roll, which provides documentation confirming the car’s appearance in the Peaches video. The auction house is known for its rigorous verification process, ensuring that buyers are purchasing genuine items from music and entertainment history rather than replicas or unverified props.

Photos and detailed specifications of the DeVille are available on the auction house’s website. Interested buyers can examine the vehicle’s condition, engine details, and historical provenance before placing bids. With a starting price of $110,000, the car represents both a significant investment and a chance to own a piece of musical and automotive legacy.

The DeVille bridges the worlds of classic cars and pop culture memorabilia, appealing to enthusiasts from both arenas. Its combination of low mileage, distinctive design, and association with a chart-topping artist makes it a particularly rare find. For those who grew up watching music videos and idolizing stars like Bieber, this vehicle offers a tangible connection to that era of music history.

As the music and entertainment memorabilia market continues to expand, items like this Cadillac highlight the way collectibles are evolving. Cars, stage props, and other large-scale items are increasingly being viewed as valuable cultural artifacts, providing both nostalgia and potential investment value.

Whether it’s for a personal collection or as a conversation piece in an automotive museum, this 1968 Cadillac Coupe DeVille is more than just a car—it’s a piece of entertainment history. As bidding opens and collectors prepare to vie for ownership, the auction promises to be a showcase of the growing crossover between pop culture and classic automobiles.

Bieber’s Peaches may have been a chart-topping song, but its legacy is now immortalized on four wheels. Fans of the singer, car enthusiasts, and collectors alike have a unique opportunity to own a piece of that legacy, a classic Cadillac that represents a fusion of music, style, and history.