Japan Online Grocery Market Size, Share, Trends and Outlook 2025-2033

Japan Online Grocery Market Overview

Market Statistics

Market Size in 2024: USD 40.4 Billion 

Market Forecast in 2033: USD 271.9 Billion

Market Growth Rate: 23.6% (2025-2033)

According to the latest report by IMARC Group, the Japan online grocery market size reached USD 40.4 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 271.9 billion by 2033, exhibiting a growth rate (CAGR) of 23.6% from 2025 to 2033. 

Download a Sample PDF of This Report: https://www.imarcgroup.com/japan-online-grocery-market/requestsample

Japan Online Grocery Market Trends and Drivers:

The Japan online grocery market has been witnessing notable trends driven by evolving consumer lifestyles and the growing preference for digital shopping platforms. Increasing internet penetration, coupled with the widespread use of smartphones, has encouraged consumers to adopt online grocery services for convenience and time efficiency. The market is also influenced by changing demographics, including a rising urban population and a growing number of working individuals who prefer doorstep delivery over traditional shopping. Additionally, the demand for fresh produce, packaged foods, and household essentials through online platforms has expanded, further supported by the integration of user-friendly apps, subscription models, and improved payment systems. Retailers are focusing on enhancing customer experience by offering same-day delivery, contactless payments, and personalized promotions, which have shaped the overall dynamics of the industry. Furthermore, the shift in consumer shopping habits toward digital platforms is being reinforced by rising health awareness, interest in organic and specialty food items, and the convenience of comparing multiple product options online before making a purchase.

Growth in the Japan online grocery market is further supported by strategic initiatives from both established supermarkets and emerging e-commerce players. The expansion of digital infrastructure and logistics networks has enabled faster delivery and efficient supply chain management, ensuring wider coverage across urban and suburban areas. Seasonal promotions, loyalty programs, and the inclusion of diverse product categories have also contributed to the market’s development. Moreover, collaborations between technology providers and grocery retailers are fostering innovation in areas such as automated warehouses, AI-driven demand forecasting, and real-time tracking. Online platforms are also adopting strategies like subscription-based deliveries, bundled product offers, and voice-assisted ordering to strengthen customer retention. Rising competition is encouraging companies to differentiate their services through broader product ranges, quick-response customer support, and environmentally friendly packaging solutions. These factors are collectively driving the shift in consumer behavior from offline to online grocery shopping, making the segment an integral part of the retail industry in Japan and positioning it for sustained expansion in the coming years.

Japan Online Grocery Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan Online Grocery Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others

Platform Insights:

• Web-Based
• App-Based

Purchase Type Insights:

• One-Time
• Subscription

Regional Insights:

Kanto Region

Kansai/Kinki Region

Central/ Chubu Region

Kyushu-Okinawa Region

Tohoku Region

Chugoku Region

Hokkaido Region

Shikoku Region

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japanese online grocery industry.

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact:

Street: 563-13 Kamien

Area: Iwata

Country: Tokyo, Japan

Postal Code: 4380111

Email: [email protected]