It’s Not Too Late to Utilize 2021 Digital Marketing Trends to Succeed in Your Business

Digital marketing, especially in Singapore, is one of the most innovative ways for businesses to build a strong online presence and grow their online reputation. Although traditional advertising using television and radio are still available, it’s not as effective as digital marketing.

Over 90% of Singapore's marketers and advertisers say that digital networking through the different social media platforms has increased their visibility and has driven more traffic to their company. To maximize this commodity, advertisers need to keep up to date with the trends and adapt their digital marketing campaigns to the evolving online landscape.

2021 Digital Marketing Trends to Help Your Business Grow

Since brick-and-mortar stores had closed in 2020, companies have had to transition to the digital scene to keep their businesses afloat. This shift has influenced several innovative digital marketing strategies that have carried over to 2021.

Now, the digital marketing landscape in Singapore has reached a whole new level, allowing businesses to reposition their brands and formulate new ways to engage with and create valuable experiences for their customers.

Here are some of the marketing trends dominating the online sphere and are likely to become strong players even in the coming years.

1. Viral and Catchy Short Videos (TikTok)

TikTok has blown up in 2020 and continues to be a popular social media platform to this day. It has over 800 million users worldwide and shows no signs of slowing down.

What makes this platform attractive is its way of delivering content. It's fast, fun, and relatable. The information is easy to absorb, and it's displayed in the most captivating way. To capitalize on this platform, you need to explore the behaviour of the users and understand the type of content they seek. Only then can you create a catchy short video that will engage your potential audience and build your online presence.

2. Influencer Marketing

Another strategy that is gaining popularity is influencer marketing. Influencers are the new celebrities that have amassed thousands, if not millions, of followers on social media. Nowadays, consumers are discovering new brands through the influencers they follow.

This marketing strategy makes use of influential people online as the brand's figureheads to spread word-of-mouth about the company's latest products. Because consumers see the products being used by real people on social media rather than on a commercially-produced ad, they recognize the authenticity and therefore gravitate towards it.

3. Omnichannel Approach

Perhaps one of the most compelling strategies of 2021 is the omnichannel approach. It refers to the method of providing experiences for customers across all available online and offline platforms, hence the term "omnichannel." Ultimately, the goal is to provide an optimal consumer experience throughout every interaction and possible touchpoint with your brand.

With the help of digital marketing agency Singapore, you can create one cohesive narrative that will enhance their consumer journey from one stage to the next.

4. Personalization

This last digital marketing strategy is personalization. To achieve this successfully, you need to do a deep dive into consumer attitudes and preferences. From their buyer behaviour to their online consumption, you need to gather comprehensive data to design a marketing strategy that's tailor-made for them.

Although these four strategies can be used on their own, you can make more of an impact when you take the best qualities out of each idea and integrate them into your digital marketing campaign.

How Digital Marketing Can Help your Business Grow

Acquiring a full digital marketing service is an essential element that contributes to the success of any business, and here’s why:

1. Grow an Audience

There are over 4.66 billion active online users globally, and the number gradually increases as new generations emerge. As such, the only way to acquire a wider audience is if you make your presence visible online. Through digital marketing, you can get exposure and connect with a much bigger market.

2. Reach the Right People

When done right, digital marketing can sift through billions of online users to target the right people for your brand. This will allow you to build stronger relationships with potential customers, thereby growing your brand awareness.

3. Own the Spotlight

Now that more businesses are transitioning to digital, it's important that you stand out. Through digital marketing, you can customize your content and create compelling experiences unique to your brand. With the proper marketing tools, you can own the spotlight and leave a lasting impression on your consumers.