Is SEO Worth it for Interior Designers?

In the digital world we live in, search engine optimization (SEO) has become a popular buzz word and service digital marketing agencies offer. With it's rising popularity and it's capability to put your business in front of your ideal clients, many people are asking is SEO worth it?

Below we'll take a look at the interior design industry and how SEO can have an affect on the amount traffic and leads a site gets.

SEO vs. Social Media Marketing for Interior Designers

According to Pamela N. Danziger, " For too many designers, social media is a black hole that sucks time and resources away from marketing activities, like strategically used and implemented word-of-mouth, that could produce better results." Why is this?

Many interior designers try to do social media marketing themselves. Oftentimes this is a failing strategy because they have no prior experience and limited time to learn how to do it.

Even if an interior designer pays a company to do social media for them, the campaign can still fail. This is because many agencies treat interior design businesses as another account number and don't give their business the proper care and attention it deserves.

SEO vs. PPC for Interior Designers

Many people that consider SEO also consider doing Pay-Per-Click (PPC) advertising. Whichever one you choose here will depend entirely on your business situation and the market you are in.

If you don't have a lot of time and need results ASAP, PPC is usually the route to take. If your market is big and saturated though, this can bring up the cost of ads and the length of time it takes to get your ads ranking well.

If you have time on your hands, SEO is the better approach. SEO in general takes time to get results. Sometimes this isn't the case if your market isn't competitive or saturated.

Pros of SEO

• Branding & Brand Awareness
• Builds Credibility & Trust
• Increase Web Traffic
• No Cost-Per-Click
• High ROI Possible
• Sustainable
• More Clicks to Your Site
• Strategic Advantage Over Competitors

Pros of PPC

SEO for Interior Designers

When it comes to SEO, you are able to effectively market to users at each stage of the sales funnel. This means you can easily target people who are ready to purchase your services, or who are just about to purchase your services.

This is much harder to do with other types of marketing. Here is an example of a bottom funnel search you can easily target with SEO "Denver interior designer near me".

Someone typing this is most likely ready to purchase interior design services than someone asking Google what color they should pain their bathroom.

Additionally, another SEO statistic that raises some eyebrows is, roughly 90% of adults use a search engine to find relevant information.

Is SEO Worth the Cost?

Since SEO can easily target your ideal clients, you now may be asking is it worth it? The answer here is, IT DEPENDS. This is for a variety of different reason.

If you want quality interior design SEO services you need to hire a business that specializes in local and organic SEO. This usually isn't cheap. Higher end services can range from $1000-$5000+ for interior designers.

Going any cheaper than that and you'll run the risk of paying for SEO services that won't give you results. Paying for cheap services sounds nice upfront, but they usually don't pan out and they can actually hurt your website's online visibility.

If you're looking for a company that specializes in ONLY local and organic interior design SEO, Interior Initiatives is currently the only company I know of offering these services.

It can't be stressed enough how important it is to hire a quality company to do your SEO. If done right, SEO can bring your business consistent leads and potentially a waitlist. Achieving this is priceless.