Instagram Advertising: A Guide to Using Instagram Ads

Businesses may pay to have their posts served to Instagram users through Instagram advertising. Instagram advertisements appear in users' feeds, Stories, Explore, and other areas of the app, similar to Facebook ads. They appear to be normal postings, but they always include a “sponsored” label to highlight that they are advertisements. They also frequently include additional elements than a standard post, including as links, call-to-action buttons, and product catalogs.

What are the prices of Instagram ads?

There is no typical or benchmark pricing for Instagram advertisements because they are extremely reliant on a range of factors. The following are some cost considerations:

• You've chosen your target audience.
• Your industry's competitiveness
• Season of the year (costs typically go up when it is holiday shopping times in Q4 like Black Friday)
• Positioning (costs may differ in between advertisement shown on Instagram vs Facebook)

Set up the draft campaign in the Ads Manager and search for the Audience Definition and Estimated Daily Results modules, which will inform you if your budget settings will be adequate to reach your intended audience within the timeframe you specify.

Instagram Ads Types

On Instagram, there are a variety of advertising forms available, including:

Image Ads. Businesses may use single images to promote their brand, goods, and services. Picture advertising is best suited for campaigns that offer compelling visual information in a single image. These images may be created using high-quality photography, design, and art. Text may be added to images. Instagram recommends reducing overlaid text for optimal performance.

Instagram Stories Ads. Full-screen image or video advertising appear in the middle of a user's Story. Instagram Stories are a popular feature, with over 500 million daily viewers. Advertising in Stories is often more engaging than in-feed ads since they take up the whole mobile screen. The best Instagram Stories advertising blends in with ordinary stories and don't stand out. Businesses can create Stories ads using all native Instagram Story components, including filters, text, GIFs, and interactive stickers.

Video Ads. Like image advertisements, video ads on Instagram allow businesses to give visitors a closer look at their brand, goods, and services. While in-feed video ads can last up to 60 minutes, shorter films generally perform better. More tips for creating Instagram video ads may be found here.

Carousel Ads. A carousel ad allows users to swipe between images or videos. Your Instagram Stories may include a call-to-action button or a swipe up a link to your website.

Collections Ads. Collecting advertising mix carousel and commerce ads where the collection advertising includes items from your product portfolio. Collection ads allow users to buy products directly from the ad, which is ideal for eCommerce. People may learn more about and buy products from an Instagram Instant Experience Storefront when they click on the ads.

Explore Ads. If a user clicks on an Explore photo or video rather than the Explore grid or subject channels, they'll see an ad. Companies can advertise alongside culturally relevant and popular content in consumers' Explore tabs.

IGTV Ads. IGTV adverts are video advertisements that appear after a user clicks on an IGTV video in their feed to view it. Videos should be no more than 15 seconds long and optimized for vertical full-screen viewing (more IGTV ad specs). They're displayed midroll (in the middle of the video), with the option to skip them.

Shopping Ads. An Instagram Shopping ad takes users to a product detail page within the Instagram app. They could then buy from your mobile site. To run Instagram Shopping ads, you must first build a Shopping catalog.

Reels Ads. Advertisements appear between Reels and are comparable to Stories ads (full-screen vertical films) in that they can last up to 30 seconds. To be well-integrated with organic Reels, they should incorporate sound or music.

Because of the variety, you may select the ideal ad kind for your unique company aim. Each ad style has a unique set of call-to-action choices, which are detailed below.

What is the greatest Instagram ad type to use?

With so many distinct ad kinds to choose from, choose which one to utilize for your campaign might be difficult. The good news is that the Ads Manager is well-suited to testing, so you can try out several formats to determine which one performs best before launching a complete campaign.