How To Write Compelling Home Page Content

Reach out a reliable content writing service in New York to generate an informative and valuable content for your website and gain more traffic.

The homepage is the introductory page of a website and it is the first thing that a user sees when they open your website. It is the first chance of businesses to hook a new customer, so make sure create a good first impression with a compelling homepage content. Homepage content provide useful information to visitors in a friendly, non-intrusive way. The goal of home page content is to welcome customers and create a positive user experience. Home page content should be planned and developed to encourage engagement with your visitors and explain who you are, what your business is about and how you can help them. You can develop engaging homepage content with the assistance of content writing service in New York.

Homepage content should have useful and relevant information to encourage users to engage with your business and make a purchase. Writing direct and concise homepage content is important for your website to get more customers. Here are some tips to write good homepage content:

Make good use of “Above the fold”: Some websites forget about the significance of above the fold. According to a study by Google, ads that were placed above the fold got a score of 69 percent for viewability, whereas ads placed below the fold gained only 40 percent viewability. To make the most out of the above the fold area, consider the following things:

• Smart content: Smart content or content that has the ability to switch out depending on viewer behaviour, is an excellent way to make the buyer journey prominent and capture leads
• Effective UVP headline: Having an effective UVP headline helps to convert
• A lead magnet: This refers to concise, targeted messaging to quickly convey the value and intent of your product.

Create a UVP Headline: A good UVP headline focuses on telling customers how you can make their life better. The headline shows a clear direction to the user without any ambiguity. If it takes readers a lot of time to find and understand what your headline is, this will increase bounce rate and divert their attention to competitor websites that are easier to understand. The objective of UVP headline is to communicate your brand’s unique value. Minimizing copy can improve usability on a website by nearly +124%.

Provide focused message for your buyer personas: With high traffic, you may get many leads to your website but getting quality leads is more important. Conveying a focused message for your buyer personas helps improve conversion rate. To evaluate whether the content of your homepage conveys the right message for the right buyer, makes sure that your home page accurately describes your product. Pay attention to the cost-related terms being used to describe the value of your product or service.

Use images and illustrations: On an average, website visitors read only 20 percent of a page. But using images, illustration or videos on homepage helps communicate value to visitors who don’t read a lot of the copy.

Provide multiple offers: All buyers will be at different stages of buyer’s journey. Some may gather information, some may compare products and some may be at the bottom of the funnel and ready to buy. The offer shown on your homepage should fit into the funnel to be effective:

• Top of the funnel (TOFU): Website visitors who are at the top of the funnel are those who are the initial stage and have a problem or challenge to solve. They are interested in content that educates them on the possibilities to solve the challenge or problem.
• Middle of the funnel (MOFU): Here the prospective buyers are comparing and contrasting the solutions to their problems. The offers in your homepage should support that enquiry and they will be attracted to content that will provide the solution.
• Bottom of the funnel (BOFU): Here the prospects are ready to buy and they need a call to action to make the purchase.

Providing multiple offers for TOFU and MOFU will help you to get more quality leads. With tools like HubSpot, you can use smart content to dynamically display the right call to action based on a contact's buyer journey stage.

Keep it original: Each visitor to your homepage is a person, so consider person- to- person instead of B2B or B2C to build trust. Be honest about your business instead of trying to appeal to everyone. This will help build a database of the right customers. Make sure to educate visitors about your products and service, identify their pain points, challenges, wants and fears.

Be honest: Showing evidence adds value to your products and services. Posting positive testimonials are one of the best ways to make your visitors more likely to buy your products and service. Consider the following in your homepage content strategy:

• Post testimonials with photos and quotes from current buyers or previous customers
• Post logos of companies that you have worked with
• Show awards, trust badges and honors you got
• Post positive feedback from social media platforms

Never overcomplicate SEO: Optimizing your homepage for all primary keywords will not do any good for your business. So before creating homepage content determine for which keyword terms that page alone should rank. If there one core product or service, try to rank for the primary keyword for that offer.

Your homepage content should provide useful and relevant information to visitors. It should be written in such a way will encourage users to quickly engage with your business. Having a clear website homepage content, ensures a positive user experience (UX) for your website visitors. Creating an intuitive home page that conveys a unique value proposition, and powerful story will naturally result in higher engagement and more qualified leads. Make sure that the home page content is written in simple language that is easy to understand for your target audience. It is also equally important to optimize and focus on every page of the website to rank higher and gain more organic leads. Reach out a reliable content writing service in New York to generate informative and valuable content for your homepage.