How to use Instagram hashtags for your business: complete guide?

Over 95 million photos are uploaded to Instagram every day and viewers are more interested to see your photos. If you have a business Instagram is a great way to promote your business. You need a great Instagram strategy to reach more buyers to get sales. That’s why you need to use hashtags. However, promoting a business through Instagram needs hard effort at the beginning. If anyone can’t spend time or effort for that, he or she can buy Instagram accounts through the internet according to their requirements. A business can use an Instagram account to attract more customers to them by posting photos and videos of the products or services of them. Or else there is an Instagram ad system too.

A post posted with a certain hashtag on Instagram will be shown for the people who search for that hashtag. That’s how a business can take more reach and engagement for their posts. However hashtags can make or break your Instagram strategy according to the way of using them. So a good understanding about them is required. One post or a video can include a maximum of 30 hashtags in it. According to the stats, half of the accounts on Instagram use only 1-3 hashtags. However it is good to add at least 15-20 hashtags per post. And it is good to add all 30 hashtags if possible because it will help to reach a wider audience.

There is a strategy to add hashtags into a post. It is better to add 3-5 very popular hashtags, 3-5 moderately popular hashtags, 3-5 niche specific hashtags and 1-2 branded hashtags on a post. This strategy will help to distribute the post with a large Instagram user base for a long time. A good reach and engagement means a good customer base. So reach and engagement is a very important factor when using Instagram marketing.

To grow a certain business using Instagram hashtags are very helpful. So there are some points that everyone needs to pay attention to when using hashtags. The Instagram business accounts have an option to check the insights of the page and the users can use those insights to get an understanding about the top performing hashtags. Using more niche specific hashtags is a good idea which enables to reach the perfect audience for the business type.

And there are some things that a business must not do with hashtags. Avoiding banned hashtags and spam hashtags, repeating the same hashtag on posts are some of them. These things will prevent the business from reaching an audience and even can get banned too. So before using hashtags, it is better to do research to find the best hashtags for the posts. And the other thing is using hashtags which are not matching the content won’t help in growing the business. So the use of the best and most suitable hashtags is the only way for success.

Instagram is one of the most preferred social platforms of digital marketers to promote a product, service or a business. Following a good marketing strategy is very helpful in such cases. Use of hashtags cleverly is also very important. So good marketers build the Instagram profile of the business professionally and use it to reach more audience and achieve more engagement by using hashtags. Some people buy valuable Instagram accounts to promote their business. That is also a very good idea if they don’t want to build themselves. So finally marketing through Instagram is a complex process but hashtags make that process more simple.