How to take your business to the next level with Merudh Patel

How do you know your business has crossed the line? At what point are you sure that your business will become more successful? This can be confusing to determine as it depends on many factors, but Merudh Patel believes that one thing is for sure – advertising and marketing will play an important role in helping businesses rise to success. In fact, it may have already played a part in your business’ growth, whether you realize it or not! That’s why Merudh Patel works with local businesses to offer expert advice on how they can better their advertising and marketing techniques.

Many businesses get confused when it comes to what sort of marketing methods they should use. They don’t know how many ads they should run, or how much money to spend, or what sort of mediums will best reach their target audience. Businesses often think that higher ad spending will mean more customers, but if your advertising messages aren’t driving up sales, you may need to look at new and more effective methods of reaching consumers. Here are the most effective ways to take your business to the next level with Merudh Patel’s marketing tactics.

With over decade years of experience in advertising and marketing, Merudh Patel have plenty of insights into what makes successful businesses succeed faster than their competitors and what can make them lag behind.

What if you could:

What if you could reach more customers? What if you could start selling immediately, even before you have a product? What if you could build long-lasting relationships with customers? You can—if you know how to market effectively online. Here’s everything you need to know about starting an e-commerce website, driving traffic, and building brand loyalty. When you think of marketing, what comes to mind? For many people, it’s billboards or TV commercials or magazine ads. But that kind of advertising is becoming less effective every day as consumers become increasingly savvy at tuning out traditional advertising methods. Today, marketing means reaching potential customers where they are: on their smartphones and tablets. It means delivering ads through social media platforms like Facebook and Twitter.

Do you have enough budget to run ads?

If you are starting a new company and want to do an aggressive advertising campaign to build awareness, there is no better source of funding than your own pocket. However, if you run an established business that is profitable and have enough budget for ads, then you should read on to see how you can use ads effectively to improve your bottom line. It is always better to start a marketing campaign with your best foot forward by putting out content people actually want to read or watch, rather than posting anything just because it’s cheap. It will save you money in terms of engagement as well as having potential customers click away from your page once they realize what they clicked on was irrelevant.

Landing page optimization can help you get leads

A landing page is a single web page or screen that appears after someone clicks on an advertisement, search engine result or another form of online media. The purpose of a landing page is to get visitors interested in whatever product or service you are offering and convert them into leads. Landing pages are very effective because they’re easily trackable and provide detailed metrics so you can see how much of your advertising budget is effective. With today’s tools and services it has never been easier to create highly targeted landing pages that help maximize conversion rates while minimizing wasted ad spend. In fact, if you have any sort of e-commerce website, it may be even more important for you to create a landing page as your potential customers might not even know what products or services you offer unless they visit your site directly.

Facebook ads optimization tips

If you are running a big Facebook campaign and seeing some success, but not enough – here are some tips on how to improve it:

(1) Ad Images: Use vertical images on Facebook ads if you can. Testing has shown that vertical image ads have a 24% higher click through rate than horizontal image ads.

(2) Engagement Pixel – Using Facebook’s engagement pixel will allow advertisers to learn more about their customers, which can help in creating better ad targeting criteria. Write more on - How to optimize facebook ads based off testing data : Take a look at what type of people clicked on your ad; was it men or women? Did they come from specific websites? Do they live in certain areas? The answers to these questions should be used as guidelines for future campaigns.

Instagram Story:

Instagram stories are a great way for you to get followers. You can link them up directly from your story and you don’t even have to leave Instagram! To do so, tap on a photo you want to share, then swipe right in feed where it shows add a filter. This will bring up a side panel that allows you to link that photo or video directly into another platform, like Snapchat or Pinterest. Now that I am familiar with Instagram stories, I use them every day. I recommend using Facebook ads if you are trying to grow your page quickly because of their algorithm changes in January 2018. When promoting posts or pages via Facebook ads make sure you choose reach instead of conversions because it is cheaper and more effective than conversion ads (you may have heard otherwise but when you set up an ad correctly they work better). If all else fails run an email campaign! They are cheap but they work well too.

Video marketing optimization tips

When it comes to marketing, video is slowly becoming a top performer. In fact, 50% of people prefer watching a product or service over reading about it. That’s why incorporating video into your digital marketing strategy can have a huge impact on increasing your traffic and converting new customers. Here are some helpful tips for using videos in your marketing - Video Length: Videos that are between 1-2 minutes long tend to perform best. The reason being that if you go much longer than 2 minutes, viewers may lose interest and stop watching before you even get to your main point.

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Merudh Patel (link to: https://www.linkedin.com/in/meru-patel/)