How to Suppress Negative Search Results

Online Reputation has become increasingly important in the modern world. A person’s online presence can often be the first impression they make on others and can have a lasting effect on their business, social life, and even employment opportunities. With the rise of social media, online review sites, and the power of search engines like Google, people now have the ability to immediately share their opinions on just about anything they find online.

In this article, we will go over a few ways that people can improve their online reputation by controlling what shows up when they search for themselves on Google and other search engines.

What is Online Reputation Management?

Reputation management is the practice of monitoring and maintaining a company's or an individual's image in the eyes of its customers and the general public. It is the process of identifying negative information about you or your company that is available online and then taking steps to try and mitigate the negative results generated by these search results.

Online reputation management covers a variety of different tactics that can be used to improve a company or individual's public image online. One of the most common methods employed by companies or individuals to promote a positive image of their brand online is to develop a comprehensive content strategy for their personal brand or company website that incorporates SEO best practices.

How to Suppress Negative Search Results in Google

Once you have identified the negative content that has been posted about you or your business online, there are a few different ways that you can go about trying to suppress it from Google's search results. These include the following:

1. Check if the content is outdated or no longer exist

Sometimes negative link appear in search results and shows the name of a person/company with old or wrong information, pictures, or information which no longer exist. If that's the case, you can use Google’s outdated content removal tool to remove the link from the google search index.

2. Contact the owner of the page and ask to take the content down

In most cases, you can simply contact the owner of the page and ask them to take the negative content down. If the person is willing to cooperate, they will most likely do so. However, if they don't agree with your request, the next step is to start reverse SEO work to push down negative search results in Google ranking.

3. Use Social Media to Combat Negative Search Results

Build social media profiles with the same keyword or name as your negative result in Google searches and do as much as you can to leverage the power of social media to build your brand value and positive image online. Google loves to rank relevant social media profiles higher in its search results so it's a good way to build your social media profile and push down the negative search results.

4. Publish Content on Positive Topics to Push Down Negative Results in Google Searches

Whether it's a case of corporate reputation management or personal reputation management, publishing content on positive topics is a great way to push down negative results on Google. This is because Google gives more preference to websites that publish content that is relevant to a particular topic as opposed to websites that don't provide this type of content.

5. Use High Domain Authority Factor of Website to Push Down Negative Results

There are numrous website which have high domain authority like wordpress, blogger and other profile builder platforms so if you use any of such platform to publish your content the chances of pushing down negative search result is quite high.

6. Use PR and Content Marketing Strategies to Push Down Negative Results

You can use PR strategies to push down negative search results which include media relations efforts as well as the use of press releases. You may also want to consider using content marketing to push down negative search results by publishing original content on a regular basis.

Pushing down negative search results is one of the most effective ways to deal with bad reviews as it allows you to take control of your online reputation. If done properly, you may be able to remove negative reviews from search engines and improve the overall reputation of your personal brand or organization.