How To Promote Baking Business On Instagram

Do you have a life-long dream to run your pâtisserie? Are you eager to show the world your tempting cake baking skills and the creativity you spread on mini, tastiest cupcakes?

Creating an account on social media particularly on Instagram will not help sailing across the competitors and grab the attention of followers in a blink. You need to have some tried and tested methods rolled up your sleeves to make a move that others can recognize.

Instagram accounts for over a billion users where over 90% of users follow businesses. Furthermore, around 81% of users spend time searching for products and services on the platform. Such a vast opportunity awaits if only you know the right way to get followers for free.

Organic Marketing Tricks To Try On Instagram

Promoting your business to reap organic outcomes is the best profitable technique as it sustains a business in the long run. You use techniques that only bring prospective followers to your page. However, if you opt for paid marketing techniques, the instantly generated traffic bounce back just as they approach your page because most of the viewers are not much interested in the service; they just happen to be there out of curiosity.

Here are some effective ways to market your baking business on Instagram:

Always Use #Hashtags

All of the social media platforms follow optimized algorithms. They intend to provide the most targeted content to the user. Therefore, with the use of hashtags, it becomes easier to reach out to your target audience. You can stay relevant and help make your post reach more prospective leads. Just as the users search for something relevant to your content, the post of your bakery will appear in front of them. Here are some useful and highly relevant hashtags that can help you out.

• #Patisserie

• #pastryart

• #buttercream
• #buttercream
• #instabake
• #bakery
• #frosting
• #cupcakes
• #bakery
• #cupcakes

Create Insta-Stories

Creating stories on Instagram is one of the most useful features. As per the stats, over 250 million active users create stories and love to watch that of others. When you want to increase the follower count of your bakery business, you need to stay consistent and insta-stories is the best way to do that.

By posting short-lived stories you get to give insights into your business. You bring your audience a step closer to your brand letting them know how you work and thus creating a strong emotional bond with them. It's important to emotionally influence them to garner attention and to make them stay connected to your business. Use filters and image effects to enhance the quality of your stories. Be creative.

Do Sponsored Ad’s

If you want to power-struck your follower count you can rely on sponsored ads. When you collaborate with other brands it gives ample exposure to your page as well. Moreover, you tend to entertain a diverse group of the target audience. You can even go for micro-influencers who can increase the engagements at double the pace. According to the statistics, around 82% of viewers follow the services recommended by the influencers.

Micro-influencers when promoting your services and products among their followers, amplify your reach and give you enough room to generate accelerated conversions. If you ponder on the ways businesses are following the trend, micro-influencers are in business on platforms like Facebook and Instagram. There is a huge demand for them due to their effective means of marketing. If you have a physical bakery, you can even invite some of these influencers to your place and let them share their experience. It will be a great move to generate tons of revenues as well.

Write An Impressive Bio

The next step is to let your audience know who you are and what you do. When you realize there is traffic coming to your page, you must check up on your bio and the details of your patisserie. You need to sound authentic in front of your followers and that is only possible when everything you have mentioned is legit and reliable. Be creative when it comes to composing the bio on your page as that will give a window to the followers to learn about your business.

Upload High Definition Pictures

One of the most important aspects to make your Instagram page a hit is to upload tempting and mouth-watering pictures of your food. You have to click pictures in bright lights with the appropriate background, every aspect must compliment your presentation. Your pictures should be incredibly engaging to hold their attention of the viewers making them place an order quickly. The sauces, creams, frosting, toppings everything should appear with equal temptation.

Add a Call To Action

Next is to add a call to action in your post. Now here you have to add links to your online store in the bio section of your Instagram page. You can even add the link when writing the caption for your posts. It’s important to give your audience a channel to directly view your collection and get an idea of your skills.

Directly Message Your Followers

Do you know you can connect with your followers through direct messaging? You can compose a message template and send it to only those who you think stay more active on your page. You can peek into the profile of those who comment on your post and then directly get in touch to pitch them with a perfect and heart-warming sales lead. However, you need to make sure your tone and voice to interact should be professional and depict brand equity.

Wrap Up

To promote your baking business on Instagram, make sure to have uniqueness. You know there are thousands of others who are trying to pitch the same way so why would anybody prefer you over others. You need to come up with an innovative factor that can make you stand apart from the clutters, as that’s the only way to engage thousands of followers. You will be amused by the increasing number of follower counts in no time.