How To Increase Reach On Instagram?

When Instagram was first launched, everything was so easy to get noticed on it. Because posts were ordered chronologically and people who post the most got the higher reach. Plus it used to have few audiences.

Now Instagram has over one million active users and that means a lot of competitors. And the algorithm changed. So increasing reach requires more effort.

The reason you should increase reach to your post is that it is the route that ends up in more followers and engagement rate and generally speaking, Instagram growth. But how to increase reach on Instagram? This is what we want to talk about in this article. So stay tuned.

Come Up With A Routine And Use An Instagram Scheduler

How frequently do you want to post on Instagram? I would say post at least once a week and at most every day. When you build a routine, your followers expect you. So come up with a routine and stick to it.

Post When Your Followers Are Around

If your posts go live when your followers are online, there is a better chance to get seen and ultimately reach. How to know when followers around? Check Instagram insight. To access insight, you should switch to a business account.

Use Proper Hashtags

Instagram hashtags are a game-changing way to earn new audiences. As you already know, you can use 30 hashtags for each Instagram post. Make sure to use both strictly targetted and broad hashtags to your niche. The broad hashtags that I refer to as competitive hashtags are the ones that drive traffic to your post and increase the niche. Of course, all hashtags must be relevant.

Share Your Post To Story As Well

Every user follows friends and families, brands, shops, influencers, etc. Not every one of them scrolls down to cover all the new content. When you share it on your Instagram story, some of them may become curious to know what the post is about and hopefully like your post.

You can increase the reach of your Instagram stories by adding at most 10 hashtags to your stories. For the sake of aesthetics, type hashtags in the color of the background so that they become invisible.

Based on studies, only 16% of marketers take advantage of Instagram stories at all. So hurry up before it gets overused.

Don’t Fall Behind The Trends

Of course, trends get enough attention and the highest exposure. First off, discover trending posts and if it was related to your niche, make sure not to fall behind it and create something relatable.

Use Countdown

The countdown feature is another Instagram provided its users with. When something important is about to happen, you let your users know by count down in advance.

Remember not to overdo that or it loses its attractiveness. I would say to use the countdown feature for special events such as an Instagram giveaway, launching a new product, or an important personal event in case you are an influencer.

Ask Followers To Interact With Your Content

You would be surprised to know that Instagram does not show your content to all your followers. It is part of the Instagram algorithms that those who normally interact with you get to see your posts. So either get them to interact with your feed or ask them directly.

Include Location

Location is another entry to your post. When you add location in your posts, you leave that door open for users who search location as well. Plus Instagram posts with locations get %7 more engagement. So why not use it?

Run Giveaways

Under Instagram giveaways posts, followers are asked to tag their friends to get to win. So consequently, these posts are exposed to more people.

Run Instagram Ads

A great Instagram ad strategy not only increases your reach but boosts your followers noticeably. Choose one of the posts and promote it on Instagram. Before running an ad on Instagram, make sure you avoid common ad mistakes.

Work With Instagram Influencers

If you have a brand and want to increase your reach to your posts and Instagram generally, Have influencers to promote you. Users trust influencers. If influencers remote you, their followers begin to follow you and trust you.

Of course, it is gonna be costly. The better known the influencer is, the higher you will be charged. If you are short on budget, consider working with micro-influencers and mini-influencers. It is always worth it.

All The Best

The main route to every goal you have on Instagram is to increase reach on Instagram. Once that happens, you get to reach other goals.

In this article, you read about 11 practical ways that can lead you to more reach on Instagram posts. Take advantage of each and grow.