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How to get help from Google Ads

How to get help from Google Ads - market reading

By Brijesh PatelPublished 4 years ago 6 min read

Google Ads helps your business grow by reaching new customers and running ads for your business across Google platforms. With the help of a Google Ads specialist, your website gets more traffic, you get more phone calls, and more potential store visits from customers. A Google Ads specialist can help you manage your partnership with Google Ads. They are a great solution for those who want the benefits of service without the time commitment.

Each Google Ads Specialist is certified through the Google Skillshop in a specific area of ​​Google Ads, such as Search or Display. We'll talk more about what it means to be a specialist, how you can become one, and how you can get certified through the Google Skillshop. Later in this article, we'll give you an overview of what Google Ads is, how you can benefit from a specialist, and other support options through Google Ads.

Google Ads: Quick Overview

Before we get into what Google Ads specialists do, we need to talk about what exactly Google Ads does. So what exactly is Google Ads? Well, it is a service that partners with companies and businesses to advertise their websites on various screens and Google searches.

For example, have you ever seen a sponsored website appear as the first result after a Google search? That's part of what Google Ads does. When you partner, Google Ads places websites at the top of search results, if applicable, driving new traffic to your website and spreading awareness. To get started with Google Ads, you set a monthly budget limit that ensures you never go over budget, but can also be adjusted at any time. To help with this, Google will provide an estimate of clicks to your website based on your budget. Google Ads is a tool that reinforces online marketing campaigns for companies and optimizes resources to expand business.

What is a Google Ads Specialist?

Now that we've covered the basics of what Google Ads does, let's talk about a Google Ads specialist and how they can help you. Specifically, a Google Ads specialist is someone who has earned a Google AdWords certification and specializes in optimizing the relationship between online marketing campaigns and Google Ads. They work with all clients, from small businesses to full-time consultants for larger companies, to help them understand how Google Ads helps them and how it can help them more.

Specialists help reduce lead costs for businesses while helping drive more traffic and customers to their websites. Specialists can even help businesses get into the Partner Program with Google and potentially become Premier Partners. Premier Partners get more out of using Google Ads. Investing in an outsourced specialist means putting your money in the hands of someone who knows exactly what they're doing.

Google Ads Certification

So how are Google Ads Specialists certified? And what does it mean to be certified? The certification process to become a specialist is quite simple, in fact, and is possible for many. Google Skillshop offers online courses from experts in the field to share their knowledge and wisdom with those seeking certifications. A good Google Ads specialist will have various certifications for different areas of Google Ads. Specifically, there are six different certifications available that relate directly to Google Ads alone, along with eight other certifications outside of Google Ads. Specialists use the knowledge gained from these courses and their certification to work with clients and optimize their online marketing presence.

Google skills store

We'll take a moment to talk about the details of Google Skillshop, so you know how it works and how detailed the certifications provided are. Google Skillshop training courses focus on four categories: Google Ads, Google Marketing Platform, Analytics Academy, and Waze.

Lessons and courses range from beginner to advanced, and each course has reviews and a 5-star rating system. It also indicates how long each course will take and includes quizzes to test the knowledge you have learned. Knowing more about Google Skillshop helps you understand exactly what your Google Ads specialist is doing, or can help you become one. Google Skillshop makes the certification process easy and convenient while providing useful knowledge and skills. But if Google Skillshop isn't something you're interested in, there are still plenty of ways to get help with Google Ads without looking for specialists or certifications.

Google AdWords Customer Service

Google in general is known for its standardized and helpful customer service, and Google Ads is no different. Specifically, the Google AdWords customer service area provides an established queue with frequently asked questions and helpful answers. These questions are divided into topic categories like COVID-19, Setup & Basics, Manage Ads, and more.

Below each category is a dropdown menu with applicable issues. For example, under the "Measure Results" tab is the subcategory "Connect Your Goals to Data." By clicking on the link, you will be redirected to a new page that will help you in the process of connecting your goals with your data. It will also provide other related links. There is also a search bar at the top of the Help Center home page to help you find a quick answer to your question.

However, Google AdWords customer service doesn't stop there. There is also a forum where members of the community can post their questions and get answers from other users like them. Finally, there's the Ads tab at the top of the help center, where Google Ads posts updates about its policies, programs, and changes for the public to understand.

Google AdWords help: phone number and email

So what are your options if your problem is not in the Google website dropdown menu? In this case, you'll want to contact a Google AdWords support phone number or email for assistance. As with other help centers, contacting a representative is sometimes difficult and not ideal, but Google makes it easy to get the right contact information when you need it. While the process may seem complicated, it ensures that you resolve issues on your own before speaking with a Google specialist. For clarity, we'll walk you through the process here so you can follow along.

The "Contact Us" process

After opening the Google Ads Help Centre, start by selecting the Contact Us option at the bottom of the page. This will take you to a new window where you can access the Google AdWords support phone number and email after explaining your problem in detail. You'll start by describing the problem you're having in the "Let's Get Started" section. After this, you will click on the Next Step button where it will clarify exactly what your problem is. For example, if you type "account locked," Google will suggest help categories that may fit your problem. For "account locked", you can choose "can't login", "compromised account" or "other".

From here, the second step will unlock and you will need to enter your Client ID. Also, once you've selected the help category, Google will provide a list of recommended resources based on your category. This gives you another chance to fix the problem yourself before heading to the AdWords support email.

After entering your Customer ID, you will receive possible contact options for your issue. Continuing our previous example, contact options include speaking with a customer service representative or contacting them via AdWords support email. The email process is similar to a Google form, where you answer a list of questions and provide information before hitting Submit . Once submitted, Google AdWords support will send you an email to assist you. Contacting them via chat is also easy. Just enter your phone number and problem details before clicking Submit.You'll then receive a phone call from a Google Ads specialist.

Getting help doesn't have to be hard

Google Ads makes it easy to get help and customer service for any number of issues. Whether this means contacting Google AdWords customer support or speaking with a Google Ads specialist, you know you're in good hands. If you're having trouble with Google Ads or want more routine targeting, it might be worth hiring a full-time ad specialist to help you grow your business.

Or, you could consider becoming certified yourself. Google Skillshop makes it easy to learn everything there is to know about Google Ads and how it can help your business.Now you know all the options available to you and can decide which one works best for your business. As you think about this and how effectively you use Google Ads, consider our comprehensive guide to the cost of Google Ads to learn more about managing pay-per-click advertising.

Frequent questions:

  1. What is Google Ads?
  2. What is a Google Ads specialist?
  3. How do I contact Google Ads customer service?
  4. What is Google Skillshop?
  5. What is a Google Ads certification?

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About the Creator

Brijesh Patel

Brijesh Patel is one of Online Marketing Expert at MexSEO, a digital marketing agency that seeks to educate companies what they need to know about modern-day marketing.

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