How to Get Followers on Linkedin for Business: Best Practices

Did you know that the social network for business and employment, Linkedin, has already exceeded 610 million professionals in its network ? It is a platform that has brought opportunities for both entrepreneurs (recruiters) and professionals (aspiring).

LinkedIn is a tool with great potential to bring your company closer to customers .

How? Placing Linkedin as part of your marketing and communication strategy. If we take into account that of the total number of users, only 3 million share weekly content , you can see that there are still many opportunities to explore on this platform and bring results to your company.

But, what are the steps to grow and stand out in this social network? First, you need to start with the basics: get followers.

If you want to know how to get followers on Linkedin for companies, as well as what are the best practices to start up on this social network, join us in this post. We will teach you what you need to know to generate opportunities with this tool.

How Linkedin works for companies and why include it in your strategy

With more than 26 million companies on the Web, LinkedIn for Business is widely used by recruiters to find new talent.

But that is not all. Through this tool you can also get closer to your audience and potential customers through interactions, in addition to receiving feedback on products and services. This information will help you improve them and offer excellent customer service .

We can then say that LinkedIn is a good network for networking , in addition to prospecting for clients .

With the right strategies, it is possible to build authority and recognition within the sector where you operate.

How to get followers on Linkedin for companies?: 7 tips

Are you already excited about placing your business on Linkedin? Find out below how to get followers on Linkedin for companies.

1. Add all your equipment to your network

Include your entire team on your Linkedin business page. This will increase your organic exposure, as well as create a link on the employee's page that will be visible to their entire network of followers.

2. Optimize for SEO

Linkedin also serves as a search engine. Therefore, allow them to find you on Google, for example. If you optimize your page with keywords about your sector of activity, it will be easier to get followers on Linkedin for companies. The first step is to select the right keywords for your business , in addition to publishing content on Linkedin for your buyer persona .

3. Optimize the URL

When you create a page on the internet, a pattern url is generated that includes numbers. Therefore, it is a good practice to optimize your url using the company name, if available. If possible, use the same extension as the rest of your social networks.

4. Create a content strategy

Linkedin is an excellent platform to carry out a content strategy. First, you must make sure that they are suitable for your target audience , that is, that they are valuable content for them. In addition, it is possible to carry out sponsored actions with very effective segmentation, which allows you to reach people with sufficient qualifications to become potential clients.

You may be interested in reading the Guide: Customer segmentation: how to effectively reach our target audience.

5. Post ads

The segmentation capacity for Likedin ads is often superior to other social networks. With that, it is possible to generate a lot of traffic and increase the number of visitors to your website.

6. Participate in groups

If you want to generate leads, a good idea is to participate in Linkedin groups. There, professionals participate in discussion forums and share experiences. It is a good way to network and generate insights for your content.

7. Always use a CTA

It is important to tell the reader what step to take after reading your content. For this reason, a call to action inviting the user to access your website, your products or services page is also a good strategy.

Is it worth having Linkedin Premium?

LinkedIn has a Premium account option based on different user profiles: staff, recruiters, and sales.

The purpose of this division is for each user to make proper use of the platform. All profiles have the free account option, however, the premium account allows you to stand out in the network and accelerate your results. In addition, this type of account allows you to unlock connections and resources that are limited in the free version.

For entrepreneurs and sales professionals, the Sales Navigator account helps in lead generation. In this plan it is possible to have access to information that helps to map potential clients.

The Linkedin Sales Navigator profile for companies has a monthly cost of US $79.99 per month.

What to post on Linkedin as a business

When developing your content strategy for Linkedin for companies, you can choose between publishing long and complete articles or making shorter posts.

Here are some tips and good practices for your content strategy:

Monitor trends: From time to time, the platform curates the most relevant content on each topic.

Create relevant content: The content must be of value. Find out what your customers' needs are and what you can solve with your products or services. From that, create content that addresses these issues or problems.

Use hashtags: Hashtags help your audience find you. Therefore, when you publish your content, use the hashtags that refer to that particular topic and industry.

Use audiovisual content: Post photographs, infographics, videos, etc. Audiovisual content generates more interaction with the public.

Measure: Always measure the effect of your publications to understand which content brings better results and which does not work.

How to grow on Linkedin?

Now you have understood how to get followers on Linkedin for companies and why it is a good strategy to attract customers to your business.

To achieve this, it is necessary to plan strategies that are efficient. Always offer valuable content to your connections, use the available optimizations and reach your potential customers to generate more opportunities for your company.

And so? What do you think of these strategies to get followers on LinkedIn for companies? If you want more tips to attract potential clients, we recommend you read: How to get more clients with 7 strategies.

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