How to create optimized sites for Google with simple strategies

What is Website Optimization

Search Engine Optimization (Search Engine Optimization, in Portuguese) is a set of strategies and methods used to improve the positioning of your site in the ranking of organic searches of tools like Google and Yahoo !. It is an important internet marketing tool.

A term that is widely used to define SEO is "findability", in this sense, to increase the findability of a website is to make it more visible and localizable in the search tools of relevant keywords for your website.

Nowadays it is unthinkable in the strategy of creating a website to disregard Google search. But the most part of companies don´t have resources to invest in a premium service like Webtrends.

How to Create Google Search Optimized Sites

In summary, there are three main factors that influence the positioning of sites in search results:

Speed

Your website needs to load fast so as not to impair the experience of users who are browsing. Often, the slowness may not be in the website coding, but in the Website Hosting you have chosen. Always be aware of the best programming practices and also the best hosting services.

Design

The way the website was developed determines whether or not a website will be indexed by search engines. The design of a website corresponds to its programming, architecture and hierarchy of information, hosting (servers), etc.

Content

The quality of a website's content, regardless of whether it is textual or graphic, guarantees a good ranking and consequently a good positioning in the search results. The content of a website can sometimes be manipulated to be more attractive to search engines, however, with the changes in the algorithms of the main search engines, it is highly recommended that all content is accessible, relevant and unique.

Popularity

The authority of a page on a subject is determined by its popularity. This popularity is defined both by the number of links and the textual references of different pages with related topics. It is worth noting that popularity can be inherited or transferred, but it only applies to pages and not to sites.

Using the link building to promote your content

Link Building is a technique on how to increase the number of links to your website. This practice helps your website to achieve a better positioning in the Google search index. Here, I will bring you just two points on how Link Building can influence your site:

Number of links

The greater the number of links on your site, the better it will be in the ranking. However, the links must be consistent with the content on your site and relevant to the user. Poor quality links do not count towards placement.

Link quality

The link of a company or a big page is much more valuable and can have tens of times more weight than a small one. If you have a page on “Website optimization” and you receive a link on “Aesthetic treatments”, that link will bring little or nothing weight to your Link Building.

Optimize your website for mobile devices

Optimize your site for mobiles! With the huge growth in searches originating from mobile devices, Google understands that website mobility is a relevant aspect for the user experience. Therefore, for you to be at the top of the search pages it is essential that you optimize your website for mobile devices.

The growing increase in searches from mobile devices requires Google to prioritize Responsive Sites. The user experience with your brand starts from the moment he performs the search for your website and having a website that fits the screen of the cell phone is very important for a good user experience in the search tools. In this sense, Google understands that the mobility of a website is relevant to a good positioning.

SOME "ON PAGE" FACTORS THAT DIRECTLY INFLUENCE THE SITE'S POSITIONING IN THE SEARCHERS

If you do not want to take the risk that your site will not be found in the search engines and consequently miss incredible opportunities to generate traffic, here are listed some "on page" factors that directly influence the positioning of your site:

The words that users type in the search box bring extraordinary value. Therefore, use your keywords within the site, in the titles and in the text, whenever possible.

Create friendly URLs, with suggestive words / phrases about the content of the page.

Your website needs content, so keep it updated with your own texts.

Use photos of your products and services.

On your home page, have links directing you to the other pages of the website and complement them with a brief explanation of the content (paragraph), and with related images / photos.

HOW TO OPTIMIZE YOUR SITE FOR SEARCH ENGINES

With a keen eye for identifying behavior patterns and deducing some rules used by the codes and algorithms of search engines like Google, Kaizen's SEO team has developed a website optimization process where several important items for indexing our clients' sites are modified, added or deleted. With these changes implemented, Spiders begin to index the Website for the desired content.