How to Create a Real Estate Logo

If you want to sell successfully in the real estate industry you need a professional logo and branding strategy in place. Whether you are a realtor, starting a real estate property investment company or property management service your logo needs to effectively convey your business and its values.

In this guide I'll walk you through the real estate logo design process, provide you with helpful tips, a list of resources and some of the best real estate logo design samples for realtor branding, independent real estate agencies, commercial real estate, luxury real estate and more. By the time you are done reading this guide you'll be ready to tackle your design with confidence by using a real estate logo maker, hire a branding agency or freelance designer.

How to Create a Real Estate Logo

Whether you are going to design your own logo or hire a professional you should fill out a creative brief. This will guide the design process and help you develop a logo that's relevant to your industry and accurately represents you and your business to potential clients and partners. Completing a creative brief will help you make stylistic choices that are well informed and based on your criteria. Are you going for elegant, classy, high-end, simple, vintage, luxury, modern, clever, creative or minimalist? Once you complete this step you can move on and begin with the design process. To get started make a decision on each of the following points:

1. If you don't already have one choose a business name

2. Decide whether you want to include a slogan

3. Choose a suitable color scheme

4. Make a decision on a logo graphic

5. Pick a font for your business name and/or slogan

Choose a Business Name

When you choose your business name do so with your target client in mind. Are you selling commercial real estate, luxury real estate, modern units or operate a property investment and management company? Each of those sectors requires a different name and overall branding strategy.

Of course, to keep things simple you could apply the classic real estate name formula:

Your Last Name + Realty

Your Name + Partners Name(s) + Realty

If you are looking for something a bit more creative you can also use a business name generator to get your brainstorming session going. If a business name generator isn't your thing or find the suggestions a bit too random you could always hire professional help to come up with a catchy business name for your real estate venture.

Decide Whether You Want to Include a Slogan

If you are going to include a slogan in your design make sure it's concise. Incorporating a lengthy sentence can be problematic as it can throw things off visually due to imbalance. Ideally you'll keep your slogan to just a few words or alternatively choose small font sizing so the slogan still fits nicely with the company name and graphic. One option to consider is to use a short slogan in your logo and use a longer slogan, similar to an elevator pitch, on all of your other branding assets such as your websites, business cards and promotional material.

Did you decide on a slogan already? Great. If not here are 117 real estate branding slogans to get you going. If none of these catch your eye and you're still stuck brainstorming you can always hire a professional to come up with your company slogan.

Choose a Suitable Color Scheme

Choosing the colors for your logo shouldn't be done hastily. Don't just go with your favourite color but consider your industry, competitors and core demographic. Each color conveys a different message so make sure it matches your business values and positions your company in the right light.

Blue: Calm and Logical (loyalty, stability, peacefulness)

Teal: Trustworthy and Reliable (devotion, stability, independence)

Purple: Wise and Luxurious (royalty, wealth, success)

Green: Youthful and Earth-Friendly (health, growth, freshness)

Pink: Feminine and Sweet (femininity, compassion, energy)

Red: Powerful and Passionate (confidence, energy, ambition)

Yellow: Fun and Friendly (happiness, warmth, optimism)

Orange: Playful and Enthusiastic (excitement, joy, creativity)

Grayscale: Elegant and Formal (power, elegance, maturity)

Make a Decision on a Logo Graphic

You'll have to make a decision whether your logo will be text-based only or include a graphic. Including a graphic has the advantage that it can be used separate from the text or logo as a whole. The graphic you choose can make or break your logo. It should be easy to remember, timeless, look great at any scale and in color or black and white. This of course is true for your logo in general.

If you are going the graphic route you have the option to go with an abstract design or something more specific to your industry and business. Popular choices for independent realtors, real estate agencies and mortgage providers are designs of a key, house, roof, home, mountain, etc. A mistake some entrepreneurs and small businesses owners make is going with a graphic that is too busy and/or too literal. You can get creative here as long as your logo still captures the essence of your company, it doesn't have to be limited to real estate logos with keys or roofs in the design for example.

Whether you are going with a free real estate logo creator, real estate branding company or freelance designer make sure you have access to cool real estate logo graphics that don't come across as generic or clipart.