How to create a blog and profit from it (comprehensive practical guide 2022)

The basics of creating a successful blog to make excellent profits from it

1. Specialization (Niche)

In the beginning, you must choose a specialization for the blog you want to create, and the specialization here means that you choose a general field, then you divide that field into several specializations and smaller fields, choose a specialization and start it.

An example of this is the Winners blog, the blog now talks and presents content in several disciplines (finance and business, e-commerce, self-development, technology), but in the beginning, the blog was only specialized in marketing and profit from the Internet.

This was confirmed by the founder of the winners, Professor Magdy Kamil;

“Of course in my job as a web marketer I specialized in one thing and that's what I recommend. The world of the Internet is so vast and rich in an unimaginable way that if you leave yourself to everything, you will lose your focus, and you will not be able to achieve results in anything, so I always recommend specializing.”

Therefore, it is important to choose a clear specialization that can provide high-quality content when talking and writing about it, to be a pioneer in that specialty, you can expand and talk about more topics in the same context and scope of your specialization.

2. Ensure that the blog is technically compatible with search engines

There are many algorithms used by search engines - the most famous of which is Google - to rank sites and content on the Internet, but the first and most important is that your blog is compatible and technically qualified with search engines.

Here are the most important points you should keep in mind:

A) The response of the blog to mobile visitors

According to the statistics of our winning blog, the vast majority of bloggers browse through mobile with a rate of more than 75%, which means that the blog should be configured in the first place for mobile visitors.

An image showing the percentage of mobile visitors

Google's Mobile-Friendly tool helps you find out how compatible your blog pages are with mobile visitors. It is a free tool and should always be one of the tools to help you improve the performance of your blog.

b) The speed of blog pages while browsing

One of the most important factors in providing a distinct user experience for the visitor is that he does not face any difficulties in browsing the blog or the content inside it, so you should use the PageSpeed ​​Insights tool from Google to learn more information about the performance of your pages, their responsiveness and speed while browsing.

Read also: 13 free tools and services from Google for every website or blog owner

c) Solve the problems in the blog

The Google Webmaster Tool is the magic solution and your companion on your next journey, through this tool that Google offers you, you can know all the problems facing your site and work to solve them as soon as possible, so that the visitor does not face any problems browsing and consuming the content of the site, and so that you do not face engines Finding problems crawling and archiving content inside the site.

d) Understand the target audience

Who are you targeting in your content? To answer this question, you must know a lot of details so that you are aware of the needs, themes, and how you present the content that is preferred by your target audience.

Knowing and identifying the target audience is a very important process, and all you have to do at that stage is research and exploration.

First of all, you have to decide who the audience you want to target.

The next step after knowing your goal is to read the comments of your target audience everywhere, on the YouTube platform below the videos related to the topics they are interested in, on the sites of your competitors in the same specialty, and on social media platforms, and writing down all of this in a clear file that helps you and your team to develop a Content plan.

Use the Make My Persona tool from Hubspot to build your ideal customer persona.

3. Content PLAN

In this step, you choose the audience you want to target, the niche you will talk about, and you have a clear idea of ​​the topics your audience is interested in, the problems you face, and that you must solve using the content.

The next step is to prepare a comprehensive plan for the content that you will publish on your blog. Here are the basics for building a content plan for your blog:

a) Decide what topics you will talk about

Now you have a list of topics that your target audience is interested in, you have to arrange that list logically, and focus on the most important topics that your audience is interested in, and these are the topics that you should start writing about.

It is also important to understand that you have to start with the year and then move to the private, for example, you can write an article at the beginning about Real Madrid in general, and then move on to write an article about the most important players… This is if you want to create a blog and profit from it in the sports field.

b) Choosing keywords

Here you have to choose the appropriate keywords for each topic, know the intensity of the competition for those words, and where you should distribute the keyword in your content.

c) Writing and promoting high-quality content

The last step is to choose the right type of content for the topic you will be talking about and the keyword you have chosen, then start writing high-quality content that meets your target audience’s needs and searches.

Then start developing a plan to promote this content on social media platforms, forums, get backlinks, and paid ads.

These were the basics of building a successful blog… Read on to learn all about how to create a successful blog and profit from it.

The difference between a free and paid blog

The option to build a free blog is very tempting because it will give you a platform where you can express and publish the content you want completely free of charge.

But if you seek to build a distinct entity (Brand) and are different from the competitors, and if you want to create a blog and profit from it professionally, you will need a paid blog, because free blogs are poor and limited in features and characteristics.