How to Convert Website Visitors into Customers

You may have the most attractive, visually appealing website with lots of information and creative content about your products and services; you may even manage to pull many visitors but still fail to turn them into paying customers.

Your site is a tool used to increase the company's income, and as such, it must drive valuable, quality traffic that converts into customers. This article discusses how to attract more visitors to your website and subsequently convert them to customers using a simple tool called Callpage.

Simply having a website is not enough; it is important to convert your website visitors to customers to increase your revenue and grow your business.

Read on to find out what makes "good" traffic and how to attract the most valuable audience.

We will discuss the following points in detail to help you get the best conversions from more of your website visitors.

• What is Website Traffic?
• What is Good Website Traffic?
• How to Drive Traffic to your Website on a Low or No Budget
• How to Turn Your Website Visitors into Customers with a simple tool called Callpage

Let's explain these points step by step.

What is website traffic?

Website traffic is defined by the number of users who visit a site. It can be analyzed by taking into account the number of visits, page views, unique visitors, or session duration. There are several factors that can determine if a website visitor can become a customer they are explained below:

1. Make a good first impression

First impressions are crucial, and they often determine whether a visitor will stay on your website or leave immediately. To make a good first impression, ensure that your website has a clean, modern design, is easy to navigate, and loads quickly. Your website should also be mobile-friendly, as more and more people are accessing the internet through their mobile devices.

2. Have a clear value proposition

Your website should clearly communicate your value proposition. What sets your business apart from your competitors? What benefits can your customers expect when they do business with you? Your value proposition should be prominently displayed on your homepage and throughout your website.

3. Use compelling visuals

Visuals are powerful tools for engaging website visitors. Use high-quality images and videos that showcase your products or services. Avoid using stock photos, as they can make your website look generic and unoriginal. Instead, use original images that reflect your brand's personality and values.

4. Provide social proof

Social proof is a psychological phenomenon that occurs when people assume that the actions of others reflect the correct behavior for a given situation. To leverage social proof, display customer reviews and testimonials on your website. These reviews can be a powerful motivator for website visitors to become customers.

5. Use clear and compelling calls-to-action

Calls-to-action are buttons or links that prompt website visitors to take a specific action, such as "Sign Up" or "Buy Now." Ensure that your calls to action are prominent, clear, and compelling. Use action-oriented language, such as "Get Started Today" or "Join Now."

6. Make it easy to contact you

Make it easy for website visitors to contact you if they have any questions or concerns. Include a simple call widget (Callpage) that allows customers to get a call from your sales team as soon as they visit your website.

Contact forms, phone numbers, and email addresses should be displayed prominently on your website. Respond to inquiries in a timely manner to build trust and credibility with potential customers.

7. Use retargeting ads

Retargeting ads are ads that target people who have previously visited your website. These ads can be a powerful tool for converting website visitors to customers.

By displaying ads that are relevant to their interests, you can remind them of your products or services and encourage them to take action. A simple Ad platform that can help is Evadav.

EvaDav is an advertising network that offers native ads, in-page traffic, push notifications, and popunder it is best for retargeting customers. Click here to visit the website to learn more.

8. Offer incentives

Offering incentives can be an effective way to convert website visitors to customers. For example, you could offer a discount or free shipping to first-time customers. These incentives can motivate website visitors to make a purchase and become loyal customers.

9. Simplify the checkout process

A complicated checkout process can be a major barrier to converting website visitors to customers. Simplify the checkout process by removing unnecessary steps and asking for only essential information. Offer multiple payment options to accommodate different preferences.

10. Follow up with customers

After a customer makes a purchase, follow up with them to ensure that they are satisfied with their experience. This can be as simple as sending a thank-you email or offering a discount on their next purchase. By building a relationship with your customers, you can encourage repeat business and referrals.

What is Good Website Traffic?

At first glance, the highest possible traffic seems beneficial – it improves your website's rankings, brings over loyal customers, and attracts return visitors. But statistics show that the average bounce rate is between 41% and 55%, meaning half of the visitors do not engage with websites beyond the first page they land on. So, there is no direct correlation between the number of visits and conversions. See also how to increase website traffic without seo

The bottom line is that the site has to make money, but, interestingly, it doesn't necessarily need a lot of traffic to achieve this goal. What makes "good" traffic to a website is subjective and depends on the goals of the website.

For example, a small business website may have less traffic. Still, if it's converting a high percentage of those visitors into customers or leads, it could be considered successful.

To determine a good level of traffic for a particular website, you need to analyze the website's goals, industry benchmarks, and the competition in the market. A simple tool to help you analyze your competition is similarweb.

How to drive website traffic on a low (or no) budget

You may have noticed that some of the techniques described before require financing. What if you just started a new business or are struggling to scrape together the funding for advertising? Here are some actions you can consider to generate website traffic on a low budget:

Leverage social media. No money for sponsored advertising? No problem! Low-cost social media strategies require you to be active on different popular platforms, take advantage of user-generated content, reviews, and testimonials, and optimize the posts to increase engagement.

Show your business expertise on LinkedIn, and remember about the more niche, alternative channels, like Quora or Discord.

Alternatively, if you have a small budget, you can use the services of organic social media growth specialists that will grow your business or brand following which will help skyrocket your revenue within a very short time. Click here to find Organic social media growth specialists.

Facebook and Google dominate the paid ad market, but nothing stops you from going cross-channel to reach a wider audience. Try less popular PPC channels. Microsoft Advertising, Quora, and even YouTube or LinkedIn are not all obvious, but they are still helpful choices when diversifying the paid media mix.

Test Facebook Ads or Google Ads on a smaller budget with banner ads. Before investing a significant chunk of your budget in social media advertising, try a cheaper option. Banner ads attract the visitor's attention using imagery. Thanks to programmatic advertising, they are usually placed in the most visible location on a website and matched with the visitors'

Use your internal knowledge to generate high-quality, evergreen content. This type of content will not de-actualize quickly; instead, it will be generating steady traffic for a long time. Different kinds of tutorials and "how-to" texts will attract the audience and establish your authority.

Practice guest posting (and speaking) you can outsource this by using the services of freelancers on Fiverr to help you achieve this. Instead of focusing only on creating great content for your own company, approach various organizations and firms with an offer to write for them or speak at their events.

The typical deal is that you can promote your website while doing that (for example, through the link on the third-party page). This gives you access to a whole new segment of the audience.

How to Turn Your Website Visitors into Customers with a simple tool called Callpage

Many businesses have functional websites and are already driving tons of traffic to the site. But the big problem is "a large chunk" of the website visitors do not lead to customers or sales.

Most businesses that face this challenge are not aware of this so they result in spending more money on Advertising. Now, running ads is not wrong but the big question is how do you convert the number of traffic your website is receiving to paying customers?

If you looking to convert most of your website visitors to leads and customers for your business, Callpage can help you!

What is Callpage?

Callpage is an amazing tool that helps you generate leads at scale. The click-to-call widget helps you improve your website visitor's experience and converts more visitors into calls and customers.

Why Should you Consider Callpage?

• For your Sales Team

Callpage is a time-saving software that helps you get hotter leads from your website and close them on the phone. CallPage also helps decrease response time and can be integrated with your CRM.

• For Marketers/Marketing Team

CallPage collects information about your leads, and it's easy to analyze them in the dashboard. If you are running a paid campaign on Facebook Ads or Google Ads, you can install it on the campaign’s landing page(s) to maximize its conversion. Also, you can connect CallPage directly to your Facebook or Google Forms.

Sign up for the CallPage subscription and skyrocket your sales with the hottest lead-capture tool. Start a 7-day free trial. No credit card required. Quick 10-minute setup.

• For Service

Very often, your customers, except for live chat customers, need to have an ASAP call from you. With CallPage, you can exceed expectations, provide an immediate callback, and increase your NPS score.

• Click-to-call Widget

Every user who visits your website is a potential customer, interested in your offer. Amaze them by offering an instant call option via a click-to-call widget.

Your website visitor can request a phone contact by simply clicking on the click-to-call icon. After they enter their phone number, CallPage will start the calling process and connect your website visitor with your sales team.

• Generate More Sales Calls & Increase your Conversion Rate

With callpage's powerful scoring system, you can catch leads when they’re the hottest and offer them a free callback within 28 seconds.

Callpage Pricing

Callpage offers flexible pricing check out the option that best suits your business needs. Also, you can get started with $0/Month with Callpage basic plan after your trial.

Click here to watch how Callpage works in 1 minute

Conclusion

Converting website visitors to customers requires a multifaceted approach that includes making a good first impression, communicating your value proposition, using compelling visuals, providing social proof, using clear and compelling calls-to-action, making it easy to contact you, using retargeting ads, offering incentives, simplifying the checkout process, and following up with customers.

By implementing these strategies, you can increase your conversion rate and grow your business.