How To Build An Easter Eggstravaganza Marketing Campaign

Back in 1991, Alan Rickman delighted cinema audiences with his instruction to “call off Christmas”. Almost thirty years later, that joke became a miserable reality for businesses.

There’s nothing to be gained by crying over the past. By contrast, there could be a lot to be gained by making the most of this coming Easter. Here are some fun Easter marketing tips to get you started.

Get decorating

Even if you have zero budget and zero craft skills you can still get decorating. Anyone can draw letters and basic shapes (like ovals for eggs and triangles for bunting). For anything else (like chicks and bunnies), there are online stencils and templates. Add colour and texture with whatever you have around.

If you’re working online, then give your website a seasonal update. You don’t need web-design skills to add new photos. If you’re adding new products, then you may want to use stock images for clarity.

For other photos, however, you should try to use original images as much as possible. If you must use stock photos, then use paid ones as much as you can afford.

Create activities

Chances are that there are still going to be some COVID19-related limitations in place this Easter. This means that a lot of customers are likely to be having to balance time going out and about with time indoors. Give them something to do indoors.

If your business is aimed at families, then parents (and extended family) will love you for creating activities to occupy children. This can be anything from colouring-in sheets to an egg-hunting game.

Again, if you can’t create them then curate them. If you’re targeting adults, then look at daily trivia, quizzes and craft projects. Remember a lot of adults enjoy colouring in pages.

Reach out to your customers

You can do this through email, social media, or even through delicious corporate Easter eggs. Either way, you want to offer your customers something which will make their lives a little better.

This means that, generally, your first priority should be to entertain and/or inspire. Then you can think about educating your customers, not necessarily about your products.

It’s great if you can create your own original content. If you can’t, however, then it’s fine to use other people’s as long as you do it legally and ethically.

Most social media platforms encourage reposting with credit to the original poster. With the exception of Instagram, you can also post external links. Just remember that commercial links are unlikely to get organic promotion.

You can even encourage your customers to create content for you. The “default” way to do this is by running a competition. Mashable’s 2014 #CraftyEggs campaign was a great example of this. What’s more, prizes don’t have to be big to get people’s attention. In fact, small, quirky prizes can help to keep a competition fun and therefore engaging.

Another option would be to offer to do a good deed in return for the content, for example, to donate to a charity. This can work really well for SMEs as they can donate to smaller charities. These can have great significance to their customers but be overlooked by the big names. If you’re out of budget, try committing volunteering hours instead.

Celebrate your local heroes

The Co-operative Food’s 2016 “Good Egg” campaign was one of its most successful marketing efforts. It ran a series of adverts celebrating the kindness of ordinary people and asked viewers to nominate their own “good egg”.

These types of upbeat, community-focused campaigns can be a success at any time. They could, however, be particularly relevant as the UK begins to emerge from the COVID19 environment. Essentially, they can offer a platform for people to celebrate their own unsung heroes.