How to Become a Successful Social Media Manager?

Firms pay SMM managers between $ 20,000 and $ 2,500 to create an account.

The cost of developing a promotion strategy in social networks ranges from 150 to 10 thousand dollars.

An hourly manager consultation costs between $ 10 and $ 500.

Thus, for this specialty, there are many opportunities for job search and self-realization.

WHAT DO SOCIAL MEDIA MANAGERS DO?

They help businesses present themselves on social media in a variety of ways. Below are the most popular social marketing services offered by SMM managers.

Create an account

To implement a social media marketing strategy, companies need to have their own account. To do this, they hire SMM managers who create and edit accounts in accordance with the wishes of the customer.

Social media management

It includes writing posts on behalf of the company, developing an SMM strategy, creating visual content, studying statistics, tracking leads and reacting to comments.

Social media audit

It includes an analysis of the company's social media position. First, the presence of all account components is checked. After that, the number of followers is recorded, their growth is tracked, the level of activity, the frequency of clicks on links to your site and other data. As a result, the information obtained is compared with the baseline indicators and statistics of competitors in order to determine the level of demand for the company.

Social media strategy

An audit of social networks is often followed by the development of an SMM strategy. In this case, the manager is required to determine what the company is doing wrong and propose the necessary measures to achieve the set goals. He can also independently deal with these issues.

Social media consulting

This consulting implies one-on-one communication with the client or by phone, via Skype. After listening to the list of problems faced by the company, the SMM manager suggests a number of necessary actions that should be taken to improve the results of the marketing plan.

Social media advertising

Marketing campaign alone is not enough to grow your business. The competition is huge. Investment in advertising is required. The SMM manager should carefully study all the features of the advertising business in order to help his clients present themselves in the market with dignity.

Content marketing

It is closely related to SMM management. Companies are currently investing approximately $ 200 billion in content marketing. By 2019, this figure is expected to grow to 313 billion. In this area, a manager can offer the following services: creating a content marketing strategy, writing analytical reports, publishing articles on a blog, placing e-books and much more.

Seminars and public speaking

Through workshops, the manager gets the opportunity to share knowledge that will help newbies succeed in social media marketing. The training can take either half a day or a whole day. To organize a full-scale event, it is enough to involve other SMM managers in the work. Many professionals make money through public speaking at conferences.

WHAT SKILLS AND KNOWLEDGE ARE NEEDED FOR AN SMM MANAGER?

To provide all of these services, a manager needs to know what social media pages look like, how users interact with them, what content is worth publishing, and how to launch ads. It's also important to keep up with the latest news. The manager's responsibilities include studying the audience, analyzing the data obtained and using the mechanisms of social networks.

Listed below are the ways in which you can acquire the required skills and abilities.

Track blog posts

By reading posts on thematic blogs, you can gain the necessary knowledge in social media marketing for both beginners and experienced professionals. Tracking posts on a daily basis should become your habit. It is also helpful to subscribe to email newsletters, RSS feeds, and social media pages. Social Media Examiner, Social Media Today and Business 2 Community are considered to be quite qualified sites that regularly publish interesting information.

read books

There is a whole category of social media books on Amazon. Here you can buy the best books on SMM marketing. Here is a list of some of the more popular ones:

Guy Kawasaki and Peggy Fitzpatrick, The Art of Social Media;

Gary Vaynerchuk “Information strike. How to make sure that you are heard in the noisy media world ”;

Yona Berger “Contagious. Psychology of word of mouth ".

Participate in trainings

Now publicly available video courses on social networks for everyone. But be careful when choosing training. Along with professional courses, there are also amateur courses created by people who have never been involved in SMM marketing.

Invest in social media tools

As an SMM manager, you need to have access to certain social media tools. They will save you time and help you better understand your customers' desires. The tools allow you to schedule the publication of posts, quickly respond to comments, conduct an audit, develop various SMM strategies, and much more. Sites like Hootsuite, Buffer, and Agorapulse offer a wide range of social media tools available.

Make sure to subscribe to my blog, so you'll get immediate notification when I post a blog on the necessary social media tools to have in check.

JOB SEARCH

Here's how you can find a job as an SMM manager, working remotely.

Create a website

To present yourself professionally and significantly differ from your competitors, you need a well-thought-out website. Place information about yourself, the services you offer, and include the names of the clients you work with. Feedback from satisfied customers posted on the site can increase your rating.

Don't forget to add a contact page.

Get a professional email address

Your mailbox address should look presentable and professional. For example, [email protected] . Most people use regular services like Gmail or Yahoo in their work. It only hurts your image.

Create a social media page

For quality work, you should register on social networks and be active. By thinking well and filling the pages with quality content, you will appear in the best light to potential customers. They will take you more seriously. Accounts can also be used to promote their services.

Write your own content

By publishing articles on the Internet, you can demonstrate your level of knowledge and share your experience. Start by installing WordPress blog and make it a habit to blog on a weekly basis. It will be useful to open access to reading books and watching webinars only for registered users.

Invest in advertising

With an ad campaign, you can quickly achieve high targeted traffic. Linkedin, Facebook and Google are the best platforms for this. Advertising can attract people to your page. Using the link, any user will easily get to your page (site), where the list of your services is already posted. The landing page allows you to convert part of your audience into leads.

Develop an email marketing strategy

Of all the visitors to your site, only a few will become your customers in the future. If you create a well-thought-out email strategy, the situation will improve dramatically. This strategy should include ways of attracting customers, specifics of interaction with them and methods of promoting your services.

Create a landing page.

To reach your audience through email marketing, you should use landing pages. These pages are capable of converting your website visitors into potential email subscribers. This way of engaging your audience is very productive.

Other ways to find a job

Here are a few more ways to help you attract customers.

Websites with vacancies for freelance jobs

Vacancies for the position of SMM manager are posted daily on job search sites. But the competition for this position is huge, and the level of wages is low. Among the huge selection of low-quality offers, the rare one turns out to be successful, with decent pay. Sites like these are good for newbies. In the future, to achieve high results in your work, you should look for other options.

Phone spam

For some people, cold calling can be the solution. But before you make a decision, consider whether you are willing to spend so much time on phone calls. After all, only 1 or 2 people out of 100 may be interested in your proposal. And the process of attracting them as customers and solving questions about payment for your services can become even more problematic.

Bulk mailing

Like cold calling, blind emailing also has low success rates. However, it takes less time, which is a significant plus. For the best result, make sure that you use an individual approach to each addressee in your letters.

Mass communication

Hey! I'm a social media manager!

Let your friends and family know that you are an SMM manager and offer social media promotion services. Ask them to tell their friends about it. It may turn out that some of them need your help. Face-to-face communication or word of mouth is probably the most effective form of marketing.

Get started now

Consider the marketing material you need to promote your market position. In the process, do not forget to study the features of social media management and marketing. Invest in the right tools to help you improve. By promoting your business and the business of your clients using social media, you improve your skills. So start looking for clients now