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How Salesforce IoT Cloud is Transforming Business with Real-time Data?

Unlocking Business Potential with Real-time Insights from Salesforce IoT Cloud

By Benedict TadmanPublished about a year ago 6 min read

The Internet of Things (IoT) is revolutionizing the way organizations collect, process, and leverage information to improve organizational performance, customer satisfaction, and organizational decision-making. According to research, IoT-connected devices are expected to be more than 75 billion by 2025 resulting in more data being produced daily than ever before.

Salesforce IoT Cloud is one of the most popular platforms that allow businesses to leverage IoT data through IoT Integration with CRM Systems services and process data in real time. This blog is going to discuss Salesforce IoT Cloud and its basic functionalities, specific solutions for different verticals, and the value it brings to businesses.

What Is Salesforce IoT Cloud?

Salesforce IoT Cloud is an IoT platform aimed at processing and analyzing IoT-connected devices' data with Real-Time Data Processing Services. The Thunder event-processing engine supports it, which can handle millions of events per second.

This enables businesses to build processes that self-act on IoT data while integrating seamlessly with other Salesforce CRM Development Services like Sales Cloud, Service Cloud, and Marketing Cloud.

Salesforce IoT Cloud allows businesses to:

  • Real-time tracking of devices.
  • Execute certain operations or processes as soon as data from IoT devices is collected.
  • Deliver customized client experiences by leveraging the use of devices and their activity.

Key Features of Salesforce IoT Cloud

Here are the key features of Salesforce IoT Cloud:

Real-Time Data Processing

This feature of the platform enables firms to collect data from sensors and other Connected Device Management Services and convert it into actionable insights.

For instance, an organization that employs IoT sensors in the industrial plant to oversee the machinery can identify problems when they are developing hence avoiding expensive damages.

Event Orchestration and IoT Profiles

Salesforce IoT Cloud also allows businesses to create IoT profiles for devices or customers, combining IoT Data Analytics Services with detailed usage and interaction history.

Event orchestration enables companies to define sequences of actions that will be initiated by IoT data points. For example, if a smart appliance is faulty, the Salesforce IoT Cloud is capable of generating a service case on its own and informing the customer.

End-Consumer Experience

Salesforce IoT Cloud is best known for how well it integrates with other Salesforce applications. IoT data can be applied in different departments, for instance, in marketing, customer relations, and sales. It enables organizations to have a complete view of their operations and relationships with their customers.

Salesforce IoT Cloud: Industry Usage

Salesforce IoT Cloud is applicable in different industries. Below are key industries leveraging IoT technology:

Consumer Applications

Some of the consumer applications include wearable technology, smart homes, connected vehicles, health and fitness. The IoT applications with a consumer focus help businesses to provide better services to users and support them before they ask for it.

Manufacturing

In manufacturing, Implementing Salesforce IoT for Manufacturing Efficiency enables smart control, plant efficiency, and health and safety. IoT sensors help monitor equipment performance, detect areas for improvement, and schedule repairs.

The Real-Time IoT Data Integration with Salesforce CRM minimizes downtime, maximizes equipment efficiency, and leads to increased productivity.

Smart Medical

IoT things include wearables such as heart monitoring systems, hearing aid devices, and remote patient monitoring gadgets. The IoT Cloud allows healthcare providers to track patient information in real-time, delivering better outcomes through IoT-Enabled Customer Experience.

Hospital emergency alert electronics and smart bed tracking are other supplemental systems that elevate functionality and support for patients.

Agriculture

Thus, IoT applications such as smart crop and livestock management using applications and enablers include appliances such as environmental sensors to assist in high yield.

This real-time data is then handled by Salesforce IoT Cloud to provide farmers with the best time to plant, harvest and apply inputs such as water and fertilizers to increase productivity.

The Environmental Protection

Environmental Monitoring Using Salesforce IoT Cloud helps track pollution, wildlife, and soil health with real-time precision. Environmental sensors can give actual information on the environment, which can be used by authorities and businesses to take appropriate action when required.

Sensors for early warning of earthquakes, which are based on IoT, also prevent natural disasters by issuing warnings.

Smart infrastructure

IoT sensors are changing the way infrastructure management is done by detecting possible safety hazards in structures such as bridges, wind farms and railway tracks.

Through Salesforce IoT Cloud, this data can be processed in real-time and action taken to prevent the continuity of such incidents and prevent the occurrence of such disasters which would require a lot of repairs.

Some of the IoT applications in the energy sector include; Remote control of domestic heating systems and linking energy usage meters to the smart grid. It is possible to save energy and money by matching energy demand with the data available at any given time.

Salesforce IoT Cloud helps companies monitor energy consumption, improve customer relationship management and forecast maintenance requirements in grids.

Salesforce IoT Cloud Business Benefits

Salesforce IoT Cloud offers businesses several key advantages, including:

Predictive Maintenance

IoT data enables organizations to determine when a piece of equipment requires servicing and thus avoid costly repairs. For instance, utility companies can monitor the pipes for any pathologies in real time and attend to them before they become worse.

Better Customer Outcomes

Enhancing Customer Service with IoT and Salesforce enables companies to improve customer relations by solving issues before they escalate. This approach leads to reduced response time and increased customer satisfaction levels.

Better Decision-Making

IoT data gives a business entity real-time information to make better decisions. In terms of marketing changes, or even in terms of operational changes, Salesforce IoT Cloud allows companies to remain flexible and relevant.

Flexibility Salesforce

IoT Cloud is highly flexible which means that businesses, regardless of their size, can take advantage of IoT technology. With an increase in the number of connected devices, the platform is able to accommodate the growing traffic load without any impact on the performance.

How to Begin with Salesforce IoT Cloud

Here’s a step-by-step guide to getting started:

Assess Your IoT Needs

Begin with defining what data have to be gathered and what devices are to be interfaced. This will assist you in determining how far you want to go with your IoT adoption and deployment.

Integrate with Salesforce Systems

Salesforce IoT Cloud is best suited for use with other products in the Salesforce suite, including Service Cloud and Marketing Cloud. This means that IoT data moves freely across the organization.

Set Up Event Rules and Workflows

Rick and Sam should exploit the IOT event services provided by salesforce IoT cloud to create event-driven processes.

Monitor and Optimize

Take regular snapshots of your IoT streams and constantly evaluate how processes can be improved using the information you glean from these snapshots.

The Future of IoT: Expanding Beyond Boundaries

It is clear that the IoT is a very large area and will only expand in the future due to the creativity of people and their inventions. Smart cities, smart homes, smart transportation, healthcare – in fact, the only constraint for this technology is the imagination of the implementer.

In the future, smart cities will have traffic lights that adapt themselves according to traffic density, speed breakers that change according to the weather conditions, and bins that are in a position to inform the concerned authorities that they are almost full.

Other exciting applications include pollution monitoring systems that reroute traffic away from high-pollution areas, smart buildings capable of detecting intruders or leaks, and remote healthcare systems that allow doctors to monitor patients in real time from afar.

The potential of IoT is the ability to change, to deliver benefits to consumers and businesses alike, to increase productivity, to reduce risks, and to raise living standards. The future is bright, and IoT has been proven to be a key player in the making of that future.

Conclusion

Salesforce IoT Cloud helps businesses leverage IoT data to improve operations, customer satisfaction, and decision-making in industries of all kinds. This is particularly the case when you are in charge of smart manufacturing, crop yields, or environmental well-being; Salesforce IoT Cloud has what you need to be successful in today’s connected environment.

When IoT is incorporated with CRM systems, businesses can be able to improve their customer experiences, analyze the data collected and be able to adapt to the ever-changing IoT technology market.

business

About the Creator

Benedict Tadman

A results-driven Marketing Manager with 8+ years of experience in developing and executing innovative marketing strategies that drive brand growth and customer engagement.

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