How Do Feature Sheets Help Your Real Estate Business?

 Real estate feature sheets help your prospective buyers see the positive features of various listings. They come under the category of marketing tools, generally. Therefore, they effectively showcase the highlights of the property and emphasize them. Real estate agents decide to include things to a feature sheet that help the clients to make a decision. In this way, the clients can understand why a property is worth it. These sheets are like visual tours that help prospective buyers select their dream home.

Today’s online world allows people to get their hands on almost anything online. Feature sheets come as no exception. Online printing suppliers are ready to give their best services to their customers. Finding a real estate printing supplier is not hard, either. An online and quick search will bring many websites up on your screen. For example, Agent Print has a professional website where you can compare the prices and see the features of different products, including feature sheets. Still, you may have some unanswered questions about this product. Thus, it is best to address your concerns and questions here and now.

Why Are Feature Sheets Necessary?

Why do we need them? Some real estate agents may struggle with the idea of implementing these marketing tools into their strategies. This question has answers which are innate to the characteristics of these feature sheets. This real estate printed product allows the clients to see things for themselves. You can talk and describe a wonderful property all day long. As long as they do not see the positive features, those talks are not useful. Therefore, these sheets introduce the best aspects of a place that can help people fall in love with it.

In return, you can count on more people spending more time investigating the features of these particular properties. The results are for the good of your business and branding.

Reasons why we need feature sheets:

• They give a visual tour
• Showing off the best aspects
• Gives clients independence in the decision-making process

What Do Feature Sheets Highlight?

Now that we know why feature sheets are practical, we can focus on their content. This product pinpoints the viewpoints that a group of buyers may be interested in. For example, a house can be the perfect place for a crowded family. You can emphasize the points that make it so perfect for them. The real estate agents can mention the many rooms or separate bathrooms and open outdoor space. The nearby schools and facilities may also have a section on feature sheets. This way, you give your targeted audience tailored information. They would know why you think the property is suitable for them. Therefore, your prospective buyers can get closer to what you have on your mind for them. The mutual trust you build at this level boosts your business engagement.

Pictures Are Worth a Thousand Words!

It may come off as an exaggeration. But our visual sensory is perfect at detecting the things we like or want. Sometimes, a look is all it takes to determine if we love a place or not. Those who come to your open house event may have something to remember the property by. That thing could be the feature sheet you have carefully provided for them.

Plus, some families only send a representative from their side to these events. Handing out these sheets will help everyone in the family have a say in their place of residence. They can look at the pictures and secretly fall in love with them. They will let you know if they do. So, you can expect a call from them to your business number anytime soon.

What Pictures Are Suitable for Feature Sheets?

Pictures constitute a major part of your feature sheets. So, you may want to take a second look at every picture. Every photo needs to have the best quality possible. High-resolution visuals will have a better printing outcome. Moreover, people can see the details much better.

Other strategies can conclude the final details, as well. There are more questions you can ask yourself. Are the pictures at the right angle to show the best sides? Do they feel homely? Are the pictures in sync with the content on each page? Have you included photos of every positive aspect the property presents to clients? All these questions work like a checklist. Paying attention to them can work wonders and boost the final quality. The better the quality of content and feature sheet pictures, the more visual aid you have provided to your clients.

Do Not Overdo with Adjectives

The text you add matters, as well. The pictures may make up plenty of your feature sheets space. However, the written texts need to be concise and to the point. Although, a lot of adjectives may repel the buyers. Saying that a property is luxurious can be replaced by saying why it is so. The audience can decide if the property conveys feelings of luxurious beauty or not. You may mention the square meter, the number of rooms and master rooms, the view, parking space, and so on. You could allow people to visualize a mental image and attribute adjectives to it as they wish. This technique makes the clients feel more in control.

Reach Out to Your Clients

These feature sheets are to entertain and compel buyers. They are not for fellow real estate agents. So, you may see things from the perspective of your prospects. Therefore, you may avoid using the jargon that ordinary people may find hard to understand. Plus, some aspects are not as mention-worthy to buyers as they may be to you. So, you can address your clients and include what they enjoy for a change. Your clients have different tastes. But you can find groups of clients interested in the same features and put these qualities under the spotlight. This way, you can target some prospective buyers successfully.

Things to include on feature sheets:

• Descriptions with fewer adjectives
• High-quality pictures
• What clients think are practical or interesting
• Unique features of listings

Allocate Things to the Professionals

You may not be the jack of all trades. It is natural for you to have your expertise concentrated on a limited set of aspects in your job. As a result, you may face difficulties when you want to work on a feature list all on your own. This inefficiency is why many real estate agents find competent designers or coworkers who are experts at making these designs. Plus, you need to know that some professional real estate websites have a feature that allows you to hire a professional designer. Therefore, you can discover the right people. All you need to do is to decide to allocate some things to others.