How AI is Transforming Audience Targeting in Marketing

AI’s Growing Impact on Audience Targeting

Artificial intelligence is reshaping how companies connect with potential customers. With the ability to process large volumes of data in real time, AI enables businesses to make smarter, faster decisions. This leads to more efficient operations, improved campaign performance, and marketing strategies that are more aligned with consumer behavior.

Gaining Deeper Insights Through AI-Powered Research

AI tools allow businesses to conduct in-depth target audience research. By examining customer conversions and behavioral patterns, these tools uncover trends and insights that help businesses better position their products and improve overall marketing efforts. The result is a clearer understanding of what customers want and how to meet their expectations.

Automating Market Research for Better Results

Professionals like Volker Hartzsch recognize the value of AI in automating the market research process. AI tools can scan online reviews, feedback, and social media to perform sentiment analysis. This helps identify what’s working well and highlights areas for improvement. Monitoring competitor reviews can also uncover pain points and potential opportunities, helping businesses stay competitive and relevant.

Creating More Personalised Customer Experiences

As consumers increasingly expect personalised interactions, AI makes it possible to segment audiences based on interests, behavior, and demographics. This allows businesses to tailor content and messaging in ways that resonate more deeply, leading to stronger engagement and improved conversion rates.

Building and Refining an AI-Driven Strategy

To effectively implement AI in marketing, businesses should begin by evaluating their current audience targeting approach. Identifying areas where AI can enhance accuracy and personalisation is key. Once those opportunities are clear, AI tools can be integrated into the marketing strategy in a way that aligns with broader business goals.

After implementation, it’s important to track performance using key indicators like ROI and engagement metrics. Regular evaluation ensures the strategy remains effective and can be adjusted as needed to keep pace with changing customer behaviors.

Meet Volker Hartzsch | Co-founder and Director of Sixth Society

Volker Hartzsch is a seasoned entrepreneur and investor, known for his deep expertise across leadership coaching, software development, online marketing, blockchain, cryptocurrency, and NFTs. With a track record that includes building and selling 19 companies and investing in over 23 more, Volker has firmly established himself as a prominent figure in the tech and business worlds.

He is the co-founder and director of Sixth Society, a forward-thinking company focused on delivering blockchain and Web3 technology solutions for B2B clients. The organisation is a dynamic community of investors and entrepreneurs who are committed to shaping the future of the crypto and Web3 space. Sixth Society offers its members access to cutting-edge investment opportunities and the potential to share in the revenue of a $16 trillion industry.

Volker’s strengths lie in leadership development and advanced software development. He has designed software tailored to support businesses in the sequence marketing process—a focused approach involving key growth steps such as pitch creation, execution strategies, customer conversion, and retention. This innovative software helps businesses streamline their operations and boost their growth potential.

With a strong foundation in NLP (neuro-linguistic programming), Volker has also made a significant impact as a leadership coach. To date, he has coached over 180 clients to achieve annual seven-figure incomes, showcasing his commitment to empowering others through strategic guidance and personal development.

Beyond his professional ventures, Volker enjoys unwinding in nature, reading, and listening to jazz. He also practices Muay Thai, a discipline that reflects his dedication to focus and resilience—qualities that have contributed to his ongoing success in both business and life.