Growing Your Small Business Through Social Media

As a small business owner in today’s society, having a growth strategy that utilizes social media is necessary to gain relevance and find success. As technological advances continue, so does the need and importance of having social media in your growth process. Here are a few ways you can implement social media as a growth tool for your small business:

Branding

Brand identity is vital for any business. One of the most important ways to establish your brand is to emphasize and develop its online recognition. Creating branded material helps connect your target customers or future customers to your company’s message and the value of services or products offered.

Reputation Management

The creditability and reputation of your small business are some of the main reasons a customer will consider or remain loyal to your growing business. One of the most practical ways to display positive experiences and monitor both good and bad online reviews is through direct engagement with the consumer. Using positive testimonials on social media as a promotional tool can magnify your brand’s value on customer service and product standards. It would be best if you took advantage of the direct access to your audience that social media provides and utilized it to take control of how the customer experiences your brand as a way to maintain your positive reputation.

Maximize Audience Reach

Social Media provides a chance to reach an audience that compliments the services you are putting out there. You can narrow down your audiences’ demographics and focus on achieving effective engagement and creating organic impressions with social media analytics.

Networking Opportunities

Utilizing social as a networking tool has become one of the most cost-efficient ways to grow a business online. Social media has provided opportunities to connect with people worldwide, from Facebook groups to threads or cross-promoting events with like-minded and relevant companies in your industry.

Overall, social media helps diversify a small business’s potential. It can assist in building a solid rapport with your current and future target audience, boost your revenue and ultimately improve your overall brand visibility. Social media can amplify possibility, connection, and opportunity if incorporated into a business’ growth strategy.

ABOUT COACH DAVID PARKER

David Parker has a long history of working as a performance coach for athletes. This includes strength and power conditioning, sports performance diagnostics and evaluations, speed development, and rehabilitation. When it comes to his teams and the sport of track and field, those who have worked with David know how dedicated he is. In addition to his many other talents, David Parker is a very effective facilitator, workshop trainer, and public speaker. He also serves as a dedicated mentor and collaborator.

David worked as a Strength & Conditioning Coach/ Fitness Instructor for three years at the Powerbase Gym within Loughborough University, followed by years as the Lead Strength & Conditioning Coach for the British Volleyball/ British Handball teams within the English Institute of Sport (EIS). Throughout his tenure with the EIS, David focused on building a diverse coaching portfolio encompassing track & field, rugby, boxing, badminton, volleyball, handball, diving, BMX, pentathlon, and specialty fields such as wheelchair basketball and wheelchair rugby. David continued his work with the EIS as the Senior/ Lead Strength & Conditioning Coach for the British Diving/ England Rugby League.

David currently works as the Chinese National Men’s Head Javelin Coach and the Head Javelin Coach of the Shanghai Provincial Track & Field Team. The reigning Chinese National Champion, Xu Jiajie, who threw 84.54 meters in 2021, is among the athletes he mentors.

David Parker is devoted to his wife and son and wholeheartedly admits that everything he does in his life is to make the world a better place for them. Another joy in his life is supporting the premier league Liverpool Football Club. In addition to being a season ticket holder for over five years, David proudly displays the team mantra #YNWA (You’ll Never Walk Alone).