Fostering Successful Corporate Philanthropy | Rano Bofill MD

The term ‘corporate philanthropy’ can be confusing if companies are new to the field. It can also lead to many misunderstandings since there needs to be a clear consensus on what corporate philanthropy means or entails, even amongst those in the industry. They may always have differing views on who qualifies as a philanthropist and who does not. As a result, corporate donors often need help with how best to approach their charitable activities with corporations. Here are ways companies can foster successful corporate philanthropy.

Volunteer days

A company can sponsor volunteer days where employees get involved in social causes that matter to them. This program allows employees to become more involved in the community while at work. Many companies already have an excellent reputation when it comes to giving back, so this is an excellent way to promote its brand and demonstrate its commitment to social responsibility. This will help attract top talent and recruit new employees. Some examples include volunteering at local schools or creating programs that teach children about making healthy lifestyle choices.

Lend their resources

Some companies leverage their skills, expertise, and infrastructure to empower others by donating financial aid or free office space. Others provide materials like books, equipment, or software to organizations that serve specific populations, such as students of color or women entrepreneurs. Donating money directly to charities is another option but rarely results in a win-win exchange for everyone. For example, some philanthropic campaigns target high-income individuals (who tend to give less) than low-income ones (who don’t need assistance). A better solution is to use their company’s resources to benefit people outside traditional charity demographics.

Get their customers involved

Companies should offer consumers a discount code or coupon for donating to a non-profit. They could also partner with a non-profit to create a special promotion that offers customers additional incentives to support worthy causes. One benefit to this approach is that it builds trust between consumers and brands by offering something extra to entice them to donate. Another bonus is that it helps build relationships between their company and the public through customer engagement.

Be an event sponsor

Sponsoring events and promoting awareness around essential issues can garner public attention and publicity for their organization. Event sponsorships can take several forms, including hosting parties, raising funds at an annual fundraiser, donating prizes, and providing services at an event. Companies that want to make a difference can choose from many different events ranging from cultural festivals to political conventions.

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About Rano Bofill MD

Rano Bofill M.D. is an esteemed medical professional who has built a career on a foundation of love for humanity and a desire to serve. Rano has been working in the medical field for more than 55 years. Across this time, Rano Bofill M.D. has established himself as a skilled professional specializing in Radiology.

Rano Bofill’s medical career began when he enrolled at the University of San Agustin, where he began his Premedical studies. He graduated in 1959 and enrolled at the University of San Tomas, where he completed his Premedical education and enrolled in Medical School at the University of Santo Tomas Faculty of Medicine and Surgery. Rano Bofill earned his M.D. degree in 1966 and began his internship and residency in the Philippines, which he completed in 1969. That same year, Dr. Bofill moved to the United States and settled in Ohio, where he began his Externship Training Program at Ohio Valley Hospital in Steubenville.

After completing the program, Rano Bofill M.D. stepped into his first official physician role with Mercy Hospital in Columbus, Ohio, where he became an E.R. and House Physician for the facility. He then subsequently served as the Staff Physician with Bryce Hospital in Tuscaloosa, Alabama; an E.R. Physician at Appalachian Regional Hospital in Hazard, Kentucky; and the Clinical Director at Hopemont State Hospital in Hopemont, West Virginia. Rano then pivoted in his career to serve as a Private Practice Physician at Romney & Fort Asby in West Virginia, where he offered E.R. coverage for hospitals.

It was at this point in his career that Rano Bofill M.D. chose to pursue a specialization in Radiology; he stepped into a Rotating Internship position with Frankfort Hospital, an affiliate of the Medical College of PA in Philadelphia. Rano began his Residency in Diagnostic Radiology at Episcopal Hospital, and he completed his Residency as Chief Resident at Germantown Hospital & Medical Center, both in Philadelphia. From there, Rano worked as the Associate Radiologist at Pleasant Valley Hospital in West Virginia, and he served as Chief Radiologist at Man Appalachian Regional Hospital. Additionally, Dr. Bofill served as a Radiologist for Williamson Memorial Hospital and Roane General Hospital.

Rano currently lives in West Virginia, where he enjoys delighting friends and family with his musical talents and looks for any opportunity to give back. Learn more about Rano on his blog page!