Forget Nvidia: boAT’s Aman Gupta Earns 33,000% Return in Four Years from Shark Tank Snack Bet

boAT co founder Aman Gupta has witnessed hundreds of pitches on Shark Tank India, but one small snack company from the very first season has now emerged as his most extraordinary win. A simple and almost overlooked investment of Rs 12 lakh has turned into a stake valued at around Rs 40 crore. What makes this story remarkable is that the deal was originally rejected by every other Shark on the panel. Aman has now described it as the most profitable and insightful investment he has ever made on the show.

In an interview with Republic World, Aman revealed that his decision to back Let’s Try, a Delhi based snack brand, came entirely from intuition and the strong sense of purpose he observed in the founders. During the pitch, the company showcased familiar products such as chips, bhujia, and other traditional Indian snacks. Despite the popularity of these items among consumers, the other Sharks believed the category was too saturated. Many argued that the snack sector was dominated by large established players with significant distribution power and branding budgets. They felt that a new entrant, especially one relying on conventional snack formats, would struggle to scale.

Aman, however, chose to look deeper. He said he saw a spark in founder Nitin Vinod Kalra that convinced him the business had the potential to grow far beyond its modest beginnings. Although the pitch was not backed by dramatic numbers or flashy branding, Aman felt that the passion and clarity of purpose demonstrated by the team were strong indicators of future success. His Rs 12 lakh investment has since grown exponentially. According to him, the value of his stake has reached around Rs 40 crore, and he has received a formal purchase offer of the same amount. He described this as the single most successful investment in the history of Shark Tank India.

Aman also compared the spectacular returns to one of the most celebrated stocks in the world today. Nvidia, which has dominated headlines for its performance in the artificial intelligence sector, delivered a return of 1,205 percent to investors over the past few years. Impressive as that number is, it is still nowhere near the staggering 33,000 percent gain that Aman achieved through his investment in Let’s Try.

The story of Let’s Try itself is rooted in personal experience. The company later posted a video of their Shark Tank pitch on YouTube in which founders Nitin Kalra, Chitra Gupta, Neelam Kalra and Geetanjali shared how their journey began. They explained that junk food was regularly consumed at home until Geetanjali’s young son was diagnosed with thalassemia. This health challenge led the family to rethink their eating habits. They began seeking snacks made with cleaner and more trustworthy ingredients, but found very few options that matched their expectations for quality and transparency.

Recognising a clear gap in the market, they decided to create a brand that prioritised honest ingredients, traditional preparation methods and better nutritional value. The founders explained that Let’s Try products are made using 100 percent groundnut oil. They do not use preservatives or artificial additives and they maintain a high proportion of quality ingredients including flax seeds. Their catalogue has grown to nearly 50 snack varieties. The founders also highlighted that the Indian snack industry is estimated at Rs 84,000 crore and is expected to reach double its current size within the next five years. This market potential, combined with rising consumer demand for cleaner snacks, has worked strongly in the brand’s favour.

The beginnings of Let’s Try were humble. The founders started with sales of only Rs 50,000 which came entirely through word of mouth. As demand grew, sales climbed to Rs 16 lakh and the brand’s products slowly secured shelf space alongside major names in the snack sector. What began as a home driven idea gradually evolved into a promising business.

The story of founder Nitin Kalra adds another layer of inspiration. Nitin is a nationally recognised rifle shooter and a determined entrepreneur. According to CNBC TV18, he worked part time at McDonald’s during his college days where he earned Rs 20 per hour while cleaning tables and washrooms. Later in his career he left a job that offered him an annual package of Rs 1 crore in order to pursue his vision of building a company of his own. That leap of faith has now resulted in one of the most celebrated success stories to come out of Shark Tank India.