Exploring branding types and how to maximize their impact on your business

Every business needs recognition and wants to stand out in crowd by staying ahead of competitors. Even though many of your competitors are offering having same products or services like yours still there are many ways through which you can be different and get more customers. Branding strategy helps in developing better relationships with customers to stay engaged with your product and helps them remember about your brand like who you are and what you do. Branding is an effective piece of strategy which find new ways to build trust and recognition in this digital era.

Basically branding is not just creating a attractive logo , it includes a proper brand strategy that works better , brand messaging and design to create a brand identity and brand values that creates a good impression and customers , help to identify your brand and understand your business. Brand colors will evoke emotions among customers which makes them identify and trust you subconsciously.

Branding helps to build trust and reputation and get more awareness, which finally increase your revenue. Branding efforts impact directly how customers feel about you , how they identify and as a result builds trust before making their purchase.

The marketing strategies must align with your brand values to maintain brand consistency and position across your market. This will help to build trust whether the customers are interacting with your brand online or offline.

There are 6 types of branding

As a part of understanding basics of branding , we should know the types of branding. We can use different types of branding based on our goal. We can use multiple branding types to achieve our goals. Here are the list of branding types to choose that suits for your business.

1) Corporate branding :

Corporate branding has every aspect of business including products , services , employees etc.. Corporate branding helps in building business reputation by focussing on overall business Corporate branding mainly focusses on unique selling points and value proposition . It also aims in creating brand guidelines that helps in communicating selling points with customers and public. Corporate branding impacts your marketing and sales efforts such as hiring and finding better business partners . It helps in attracting top performing candidates who can understand the brand values and the way they can be treated within the company. Along with that it can help in finding investors which establishes a position for your business in the marketplace.

2) Personal branding:

Personal branding defines a how a single person brands themselves. It is suitable for self employed individuals like freelancers , influencers and affiliate marketers who are looking to build a separate brand identity to stand out from other individuals of their field. Personal branding can be different from your personal image as you are in your daily life. Personal branding specifically target a particular niche in which you are an expert that helps in easily growing your business.

3) Product branding:

Product branding focuses on branding of single product rather than the entire business. Whenever a business announces a new products they do branding only for those products . This type of branding helps in promoting a product of different varieties , prices and benefits based on users mind. When doing product branding we should consider customer journey and target audience. Doing competitor analysis will help in doing better branding when compared to competitors who are marketing a similar product. You must understand the customer problem , find a product for that problem , advertise the product in unique way by using different strategy when compared to competitors helps in achieving success in product branding.

4) Retail branding:

This branding model is designed for retail businesses . In this type of branding it includes collecting multiple products from different manufacturers and brands and bringing under one roof and find ways to market the seller instead of marketing single product. Retail branding can also helps in selling our own products in which you should target people to buy from you instead of some other, by giving them a reason why they should consider your product and buy from you.

5) Geographic branding:

Geographic branding focuses on customers of specific region and area. This branding is suitable if your target audience is in huge number in the same area of your business. As a part of branding efforts we should create visual elements to attract local users where your business operators.

6) Service branding:

Service branding focusses on one aspect of business instead of whole business. Service branding is same as product branding but more difficult than product branding. Service branding is difficult because it doesn’t have physical item or product . It includes branding services which users can see to get trusted easily. Service branding aims in understanding the pain points of potential customers and we should provide a service that is a solution for their problems

Conculsion:

We understood the different types of branding. We should choose a branding type that suits your business. The main concern here is you have to choose the branding type carefully to achieve your goals and you should choose a unique strategy to market it to stand out in crowd. Choose the best colors , fonts , tone and messaging that matches to type of audience you are targeting.

Ready to start your branding journey .Choosing Synwolf as your branding partner will get your work done efficiently. Synwolf is the creative branding agency in UK which helps in effectively designing a website , branding essentials , brand strategy and branding efforts that suits to any kind of branding that helps to give a boost to your business , driving visitors with seamless user experience throughout all the marketing channels .