Expert Tips to Design an Effective Leaflet

If you’re planning leaflet distribution in London, here are some great tips to make sure you get the results you need.

If you’ve decided to do a leaflet distribution exercise, is clearly important that you get a good return on investment for the time and money spent on carrying out the campaign.

You need to work out what the purpose of your campaign is, to get more sales or to get people to an event or sign up for a service and you need to be able to measure the success of the campaign. Here are some things to look out for to make sure that your plan to undertake leaflet distribution in London gets good results.

Design ideas for leaflet distribution in London

There are numerous things you need to think about when you’re planning a leaflet distribution. The leaflet should carry all of your usual branding so it’s instantly recognisable; it should have a clear call to action so that people know what they should do once they read the leaflet and it should have some way for you to be able to monitor the success of the exercise.

Call to Action

Putting a clear call to action on your leaflet is the most important consideration. You need to work out what the purpose of your campaign is; perhaps you’re trying to gather email addresses, drive people to an event or simply trying to boost your sales. In today’s busy world where we receive so many leaflets, it’s important that yours stands out. A good way to do this is to offer an incentive, perhaps a chance to win a prize in a competition (to gather people’s contact details) or simply offer some loss-leading bargains.

Urgency

To get the best results from your leaflet, create a sense of urgency so the reader feels that they may miss out if they don’t respond quickly. If it’s a competition or special price offer, make it timebound and make it clear by when they should respond. Use words that convey a sense of urgency, ‘hurry, offer ends soon', 'when they’re gone, they’re gone' and use bright graphics and colours to draw the eye and grab the reader’s attention.

Measuring Success

You should use a mechanism to be able to measure the success of any leaflet distribution. There are a number of ways in which you can do this. Some people use a dedicated telephone number for the leaflet, so when that phone rings, it’s because someone has responded to the leaflet. Other simple tricks are to use a fictional unisex name so that when someone calls and asks to speak to Sam, anyone who takes that call can say that they are Sam and you know that the caller has seen the flyer.

Remember to brief all of your team that this is the arrangement or you may get confused members of staff answering the calls! If you’re arranging an online offer, use codes for your website to get money off. Again, make it obvious when the code will expire.

Branding

It’s important the leaflet shows your usual branding colours and fonts and the tone of voice. People may take the leaflet and research your business later so make sure you have all of your contact details on the leaflet, including your telephone number, website, email address and any social media accounts you may have.

Logistics

If you’re arranging leaflet distribution in London, consider who your target audience is and how best to reach them. If you’re promoting a physical event, put any necessary travel arrangements on the leaflet and details of the nearest train or tube station, bus route or road access. It’s helpful to put in as much detail as you can so that people can find you easily. Consider that some people may need to contact you for more information so make sure the telephone numbers, email addresses or social media accounts that you use will be checked while the event is on.

If this sounds like a lot to think about, you might consider using the services of a marketing or PR agency. They have a great deal of experience in arranging these events and will give you help and advice as to how to run a leaflet distribution campaign to get the best results.