Enhancing Your Website By Design

Enhancing Your Website By Design

Ecommerce marketing is a powerful tool for businesses. It creates a channel from sellers to buyers and vice versa, all over the world. Purchases are based online, providing freedom for the buyer who now does not have to plan store trips. Which can be quite daunting in the afternoon-- if you are a participant in the modern 8 - 5 pm work life culture you must be familiar with this type of moment. Checkout lanes somehow stretch halfway across the store, crowding with families, couples, and the arrangements in between. Don’t even bother with self checkout. For every person that makes it through there gracefully, four more have an issue with the machines. As you politely wait your turn to pass through the self service sector, your peripheral vision catches, suddenly, a single employee being berated by a customer who tried to pay in cash with a crumpled 20 dollar bill who is now upset that the self checkout machine keeps spitting out their money and now the screen is frozen and they’re just so busy that they shouldn’t be having this issue which always happens but only at this store and they just don’t get why there aren’t more people working in self checkout because then this problem wouldn’t be happening.

There is a lack of accurate product detection when purchasing online. Resulting in one of the greatest difficulties faced by upcoming online businesses-- overcoming customer uncertainty.

Traditional selling allows a buyer to inspect and sample products, and even ask a million plus ten questions about manufacturing as well as added ingredients that hardly ever change. Unless it’s simple kettle corn popcorn which alternates between fructose corn and brown rice syrup, weekly. That opportunity does not exist during the online shopping experience. We can’t quickly weave around grandparents without bumping into their tiny grandchildren because we just overheard someone angrily say, “We are going to have to wait at least 20 minutes for the cashier lanes to clear.” Impossible. Sampling Estee Lauder’s perfumes at Sephora (such a good thing), not happening. Even with tremendous potential for reaching distant shoppers online, there is a lack of the customary information necessary for even the most simple purchases. So the question remains-- how can entrepreneurs reduce the uncertainty of their buyer base.

Researchers have answered this question by highlighting the importance of committing to the customer. This can be achieved by providing great customer service; it is one of the best and easiest ways a site can improve its overall quality, overcoming shopper distrust. Website visitors are often swayed by a number of external factors, some truthful and others probably not, like style and size of products, or manufacturing details. External factors of a product just refers to the changeable traits that don’t alter the essential product components. Theoretically anything outside of it.

While the Ecommerce market is rapidly expanding, it’s differences to traditional selling should be acknowledged. Brands have a responsibility to provide quality products to their sellers and ensure they are listing accurate information. Although, unfortunately no two sellers are alike. Regardless, one of the ways creators can improve their site is by adding fresh artistic designs (not including the example in this post, which is mine. I’m not being rude). There are also many additional resources where anyone can teach themselves how to use Adobe apps like Illustrator and Photoshop for web artwork.

Greatly enhancing a website’s external factors can certainly boost customer trust. It shows them, “We care!!” or “Look no further for great customer service.” Consider this, the next time you are thinking of boosting your website design, reach out to local artists. I’m sure they would be delighted to work with you. Many times you can find their artwork and platform handles at coffee shops-- check out those bulletin boards near the back exit door, usually by the dirty dish bins, which are emptied out super frequently so please do not fret about the customer service industry hygiene standards. You never know what sorts of opportunities you might find.

Works Cited

Wells, John D., et al. “What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions.” MIS Quarterly, vol. 35, no. 2, Management Information Systems Research Center, University of Minnesota, 2011, pp. 373–96, https://doi.org/10.2307/23044048.