Employee Generated Content

Be it small-sized, medium-sized or large-sized business, ‘Communication’ is the key to success for every organization. Well, there are two types of communication i.e. Internal & External, and both of them are extremely important.

But to cope with the fast-paced digital environment, marketers have started focusing on internal communication as well. It is very crucial to have excellent communication between the team members in the workplace.

Speaking of internal communication, you must have come across the term ‘Employee-generated Content’ or abbreviated as EGC?

If not yet, then you’ll get to know about EGC, what is a Social Wall, how it helps in improving internal communications, and more in this blog.

So keep scrolling down!

What is Employee Generated Content?

This buzzword is defined as “Any form of content (images, videos or blogs, etc.) that is created & shared by employees of an organization.

The employee-generated content is highly focused on the mission, values & other benefits of the company’s products & services. While it can be used for branding, marketing, and employee engagement.”

Employees must keep an eye on the ongoing technological advancements for having excellent communication with one another.

One of the best ways to do so is creating Social Media Walls for digital signage & merging it with employee-generated content.

But before we delve into the depth of this topic, let us first make the concept of Social Wall clear for you!

What is a Social Media Wall?

Well, Social Media Wall or Social Wall is an amalgamation of feeds from various social media platforms that are showcased on digital signage in real-time.”

To create & display social media walls, you might need the help of social media aggregator tools like Taggbox.

How Social Wall Can Help in Improving Internal Communication?

If you ask about the uses of the social wall for internal communications, then there are two great options. Both of them are mentioned below!

1. Encourage Your Employees to Share Pictures

How about creating a social wall with the content shared by employees? It’s a great idea to generate content that includes both their lives inside & outside of work on their social media with a hashtag.

If you include the moments from their personal lives, then employees will be more connected and the company.

Companies with multiple branches in different locations must indulge in making social walls.

Why? Because it will help you in improving internal connections between your employees and make them feel part of the bigger picture.

Also, the pictures you include don’t need to be taken by the employees themselves. You can add them too on the social wall.

2. Ask for Videos

Apart from the pictures, the other things that you can add to your social wall can be videos as they create a better impact on the viewer’s mind.

On the social wall, include customer success stories & experiences related to your products & services. and the employee’s contract renewals.

This way you can show what their work is achieving, and therefore motivating the internal workforce leading to an increase in their productivity.

Social Media Networks to Collect Employee-generated Content

We will discuss two of the mainly used internal communication networks such as Slack and Yammer here, which is used by many organizations.

1. SLACK

Used as a go-to-messaging at the workplace, Slack can easily bring all the communication at the same time.

With a simple to use interface, this platform offers internal communication which can be displayed on the office display screens on the premises.

You can also curate a social wall of the media shared on Slack in an event or conference.

Things you can display on a social wall using Slack are:

• Showcases Employees’ Good Work to Appreciate them
• Display Crucial Announcements
• Bringing Spotlight on Team Member

2. YAMMER

Known as one of the most commonly used social networks for internal communication in the corporate sector, Yammer helps in displaying valuable EGC across various interconnected channels.

Create and display a social wall on digital signage with the help of internal communication content shared on Yammer.

The benefits of displaying a social wall on digital signage using Yammer are as follows:

• Showcases Team Productivity
• Strengthen Working Connectivity
• Boost Employee Engagement
• Enhance Internal Communication

How Social Media Aggregators helps in collecting EGC for digital signage?

There are innumerable social media aggregator tools that can help you collect employee-generated content for digital signage.

One of these aggregator tools is Taggbox which helps in collecting, curating & displaying EGC in real-time on digital signage.

This tool aggregates employee-generated content from internal communication networks like Slack and Yammer.

You can easily showcase the internal communication feeds on a social wall and display it on digital signage.

The best thing about Taggbox is that you can moderate & customize the content to make it look more appealing and clean.

CONCLUSION

As a marketer or brand, you need to simply break the barriers of internal communication between your employees and organization.

Grow your work culture better in simpler ways like creating a social wall with employee-generated content and displaying it on digital signage.