Digital Advertising Agencies in Australia - Market Size

Digital advertising agencies mainly focus on marketing campaigns for consumer goods. It is a competitive market, especially for the digital advertising agencies who have cut the work in real-time to improve the quality of their customer and client services. Digital advertising agencies mainly focus on digital marketing, direct marketing, remarketing, social media advertising and email marketing.

Digital Advertising Agencies - Key Players

The key players of digital advertising agencies in the Australian market are Ethinos Digital Marketing Pvt Ltd, Dezign Digital, Interactive Digital Agency Pvt Ltd, FCB Australia, and APM Interactive.

Digital Advertising Agencies Market Segmentation:

Digital advertising agencies in the Australia market have been segmented on the basis of advertising type which comprises banner ads, mobile banner ads, video banner ads, search marketing banner ads and display banner ads among others. On the basis of agency type, digital advertising agencies in the Australian market are segmented into full-service digital advertising agencies and agency service providers.

Digital Advertising Agencies Market - By Region:

APAC is one of the biggest digital advertising markets in the world and Australia is one of the largest advertising markets in APAC. APAC is estimated to grow rapidly and will represent one of the largest markets for digital advertising agencies. China has the largest number of smartphone users with two out of three smartphone users in China. China accounts for the highest mobile Internet user base in the world and this trend is increasing rapidly as more and more people are starting to get online.

APAC has been an attractive market for digital advertising agencies and is expected to grow at a CAGR of ~24% from 2016 to 2020. The market is expected to expand at a CAGR of 12.4% between 2023 and 2028.

North America is one of the largest markets for digital marketing services and in the U.S. The digital advertising market represented $37 Billion in 2016 and is expected to grow at a CAGR of 17% from 2016 to 2020. Europe is another attractive market with the market size of ~$10 Billion in 2016 and growing at a CAGR of 12% from 2016 to 2020.

In the U.S., search advertising represents the largest share of digital advertising expenditure followed by display advertising and mobile advertising. APAC has been a huge market for mobile and web based apps and games, therefore, it has been largely ignored by digital advertising agencies until now. North America also presents a lucrative opportunity for digital advertising agencies to grow, although advertising on TV and radio is still growing fast.

Digital Advertising Agencies Market - By Revenue:

Revenues generated by digital advertising agencies can be segmented into advertising revenue, transaction and membership revenue and other revenue. Advertisers spend most of their ad budgets on online advertisements. In 2014, advertisers spent ~$71 Billion on online advertisement and it is estimated to grow at a CAGR of ~ 17% from 2016 to 2020.

Transactions generated by digital advertising agencies can be further segmented into search engine marketing, brand promotion and social media. Search engine marketing generated the largest revenue for digital advertising agencies in 2014, accounting for ~$15 Billion in online advertisement expenditure. As per Forbes forecast report, Ad spending will slow down in 2023 but will continue to grow.

In 2023, advertising expenses are anticipated to increase both in the United States and globally, but not to the extent of the recent post-pandemic years of 2021 and 2022. By keeping the above things in mind, Different businesses as well as Digital solution providers can make their marketing agenda for upcoming years.