Danica Patrick’s Wine Tastings Are Elevating Arizona’s Luxury Scene — Here’s What to Know

When you think of Danica Patrick, you likely picture high-speed chases around IndyCar and NASCAR tracks. But away from the racing circuit, the former motorsport star has found a different kind of adrenaline rush — one that swirls in a glass. Through her wine labels, Sommnium Wine and Danica Rosé, Patrick is redefining her legacy as a tastemaker in the world of fine wine.

What began as a personal passion has evolved into a growing lifestyle brand, with Patrick hosting exclusive wine-tasting events that combine elegance, flavor, and community. One of the most celebrated venues to feature her curated experiences is The Americano, a modern Italian steakhouse located in the heart of Scottsdale, Arizona.

From the Racetrack to the Vineyard

Patrick’s entry into the wine world wasn’t just a celebrity side project. She founded Sommnium, which means “dream” in Latin, after falling in love with Napa Valley during visits early in her racing career. Nestled in the prestigious Howell Mountain AVA, the winery reflects Patrick’s commitment to quality and craftsmanship.

Later, she introduced Danica Rosé, a Provence-style wine that offers a lighter, brighter complement to Sommnium’s deeper Napa roots. With both labels under her belt, Patrick has been steadily building a portfolio that appeals to wine lovers of all types — from bold Cabernet fans to crisp rosé enthusiasts.

A Curated Experience at The Americano

Rather than host tastings in traditional winery settings, Patrick has embraced a more immersive and upscale approach. At The Americano, guests are invited into a curated atmosphere where wine is celebrated alongside high-end cuisine and design.

The restaurant, led by acclaimed chef Beau MacMillan (@chefbeaumac), offers a contemporary setting that feels both elevated and intimate. During one of the wine events, guests enjoyed expertly paired bites with selections from Sommnium and Danica Rosé — highlighting the versatility of Patrick’s wines when paired with fine food.

In addition to her own wines, the event featured selections from @fayardwines, a winery helmed by Patrick’s winemaker Philippe Melka and winemaking partner Julien Fayard, both highly respected figures in Napa Valley. These collaborations are part of what makes Patrick’s events feel like more than a product showcase — they’re a genuine celebration of the winemaking community.

More Than a Tasting — It’s a Lifestyle

Patrick’s tastings go beyond pouring glasses. Each event is designed to reflect the lifestyle behind her brand — one that values wellness, mindfulness, and connection. From the moment guests arrive, they’re treated to a welcoming environment that blends sophistication with approachability.

The Americano’s moody lighting, open kitchen, and refined architecture create the perfect backdrop. Every detail — from the stemware to the plating — enhances the experience. For Patrick, the goal isn’t just to promote a product; it’s to create a moment worth remembering.

A Nightcap to Remember at “Tell Your Friends”

For those not ready to end the night, a hidden gem lies just beneath The Americano. The subterranean bar @tellyourfriendsaz offers a moody, luxe escape ideal for post-tasting conversation and cocktails. It's quickly becoming one of Scottsdale’s most buzzworthy secret spots — and a natural extension of the evening for guests who want to keep the good vibes flowing.

With plush velvet seating, artfully crafted drinks, and an ultra-cool aesthetic, the bar serves as a contrast to the upstairs formality. It’s here where wine lovers, foodies, and lifestyle influencers mingle over small plates and signature cocktails, often continuing conversations sparked earlier in the evening.

Why Arizona?

While Napa will always be the spiritual home of Sommnium, Patrick’s decision to spotlight Arizona makes strategic sense. She has long lived part-time in the state and has expressed her admiration for its desert beauty and booming culinary scene. Scottsdale in particular is becoming a hub for upscale hospitality — and Patrick’s presence adds star power and authenticity to its growing wine culture.

Her events not only draw attention to her brands but also to the talented chefs, sommeliers, and winemakers she collaborates with — further enriching Arizona’s position in the world of luxury lifestyle offerings.

The Future of Danica’s Wine Legacy

As Patrick continues to grow her wine labels, fans can expect more events that fuse personal storytelling with luxury experiences. Whether in Napa, Scottsdale, or elsewhere, her mission remains the same: to share the dream — Sommnium — with those who appreciate thoughtful winemaking and intentional living.

For fans who followed her racing journey, her pivot to wine may seem unexpected. But it’s clear that Patrick brings the same intensity, discipline, and drive to her role as a vintner and entrepreneur. Each tasting is a reminder that even after leaving the track, she’s still racing — this time toward a legacy in the world of wine.