Coronavirus and Ecommerce Industry– How Is Digitalization Growing Amid Pandemic?

Where the world economy seemed to be crashing with the uncontrollable outbreak of coronavirus at the beginning of 2020, we also got to witness a realm of positivity with digitalization growing amid pandemic. Digitalization has been here with us for quite a long time and the eCommerce industry was also growing much rapidly even before the outbreak of this novel pandemic. However, the stuck at home culture that sprang up during pandemic made eCommerce industry the utmost solution to most problems. Even the people, as well as businesses that were still reluctant to the newer technology and were preferring traditional mediums of businesses over digitalization, had no other option than to adopt the change. Thus, contributing massively to boosting the eCommerce industry of Pakistan.

As we talk about the global view, Amazon has hired an additional batch of around 175,0000 new workers to entail the increasing demands of online shopping in the United States. Another American store that claims same day order and delivery of the grocery, Instacart, reports having recorded a 10 percent surge in their overall sales in the U.S. and Canada. And a much higher i.e. 20 percent surge in sales within Washington and California, where the virus got spread earlier than other states. Therefore, the figures create compelling opportunities for new ventures and businesses to come out and grab their market share while it lasts.

Considering Pakistan, analysis reports that the eCommerce and digital economy of Pakistan has witnessed a historic boost amid the virus as the stay at home culture prevailed and people had no other options than to make purchases online. Considering the shift in consumer behavior, a lot of small- and large-scale traditional businesses in Pakistan also tend to transform digital, giving an incredible rise to the eCommerce industry of Pakistan.

"We have received an overwhelming response... our data shows that online orders have grown by none times since March", says the chief marketing officer of Pakistan’s biggest online shopping store.

The State Bank of Pakistan also claims that a massive migration has been reported from traditional payment methods to electronic payments. And that this is a great initiative for the economy of Pakistan as it seems to produce an estimate of four million jobs and push the GDP of Pakistan by 36 billion dollars at the end of 2025.

Even though the digital and eCommerce industry of Pakistan seems to be at its infant stage, the outbreak of coronavirus has turned the boards massively. A significant rise has been witnessed in the number of registered eCommerce businesses in the span of very few months. Also, the overall sales of the eCommerce industry both locally and internationally have increased to some great extent, says the Ministry of Commerce, Pakistan.

Thence, the role of this novel pandemic in boosting the eCommerce industry of Pakistan seems a lot crucial and significant. Therefore, brands shall adapt to the change as soon as possible and begin building stronger relationships with their customers via Facebook marketing, email marketing services, and everything which connects them with the audience electronically. For all these domains that require professionalism and expertise to be able to reach a successful level, hiring a top-level digital marketing agency can be the utmost solution for most brands.