Best Practice to Optimize Magento 2 eCommerce Website

In this extremely competitive era, all the eCommerce owners are striving for getting the particular formula to optimize their web store for converting visitors to customers. For that, it is really important to control the website loading time, designs, products, content, SEO, etc.

We can easily connect this to website speed optimization. A website that is fast to work and load, is the exact base on which every customer is willing to stand on. So let's check the aspects that are required for the optimization:

Prefer Fastest Magento Hosting

The hosting plays a vital role in order to provide a faster loading time for a website or a web store. To make your eCommerce store load faster, it is better to use a private hosting instead of shared hosting.

The focused point for the hosting server should be the TTFB that is the Time To First Byte, which tells how fast the PHP code is executed by your server. The most relevant time required is 1 second.

Use Flat Categories and Products

The spilled data mostly reduces the performance of the eCommerce store as Magento 2 deals with a huge number of products. This results in the longer product catalog reading time and makes the system work even slower.

One can easily enable the flat categories and products from the Magento 2 Configurations as it is built-in. This will reduce the read time and the database data will fetch even faster using MySQL execution.

Application of CDN

Content Delivery Network is another amazing way to achieve better optimization of the website. In this what happens is, the static content is loaded in place of loading them directly from the Magento 2 web servers.

CDN helps to connect all the cache servers automatically. It delivers the web content even faster and makes the performance of the eCommerce web store faster for the customers.

Regular Caching

One must take care of the system caching and the full page caching as it affects the overall performance to a great extent. One must always enable the system cache most of the time as it can reduce the web loading time.

For the Full page caching, there are two options available i.e. Built-in Caching and Varnish Caching. They work as accelerators to reduce the response time to around 0.1 - 0.2 seconds.

Most Recent Magento Version

Being one of the greatest eCommerce platforms, Magento is frequently releasing new versions for the sake of security and optimization. That's why to improve the performance of your website, make sure to update your Magento to the most recent version.

If you are working on Magento 1 then it is highly recommended to migrate to Magento 2 as it provides better work experience and easiness.

Pause!!!

Update the Indexers First

In Magento, anyone can work with bulk data, and also the load time is way lesser as compared to other platforms. To manage the balance it is really important to reindex its indexers as the indexers get updated after each object stored.

For Magento 1 the indexers can be updated from the admin panel. But for Magento 2 it is required to execute the following command on the root category using the SSH terminal.

How Can Multiple Plugins Help?

• Integrate One Step Checkout

To make the checkout process even faster one should always go with the best module i.e. One Step Checkout. This plugin reduces the 5-6 checkout step to a single page. Also, the guest user can process the registration, or the registered customer can log in on the same page without navigating to some other pages. The reduction of navigation will reduce the page loading time and make the eCommerce store even faster.

• Speed Up Search Results with ElasticSearch

As it is already discussed that Magento 2 allows dealing with a huge number of products that can be either thousands or millions. So, imaging a customer wants to search for any particular product from the search bar. And traversing from all the products to find a single product will make the search process even harder and it will also take more time.

Using ElasticSearch can reduce the time taken for the product search and the same will be visible to the customers in no time.

• Improve SEO to boost Traffic

Before thinking about the functionalities that are required to be provided to customers, it is important to grab the traffic to your website and web store. With great Search Engine Optimization techniques you can make your store visible on the top of search engines. Magento 2 SEO provide suggestion to improve the performance of every page of your web store.

These tips and tricks surely help you to optimize the Magento 2 eCommerce store in multiple possible ways. This will also offer an enjoy purchasing journey for your customer.